Your French Riviera Style Guide, for When You Can't Buy Chanel Everything
Whatever the decade, style on the French Riviera has remained almost the same since the 1950s. The Breton stripes, cropped trousers, basket bags and straw boaters that Grace Kelly, Audrey Hepburn and Jane Birkin wore to Cannes still remain the unofficial dress code. But how should you re-create the look if you don't have the budget for head-to-toe Chanel and Hermès like Princess Grace of Monaco?
Grace Kelly in the Riviera in the 1950s.
Thanks to the likes of Jeanne Damas, Camille Charrière and Marta Cygan, we have an endless source of Instagram pictures to show how the French girls are doing holiday dressing right now. Scroll to see the eight essentials to perfect holiday dressing.
1. The Wrap Blouse
Style Notes: Grace Kelly often wore little white blouses when yachting in Cannes in the 50s. Decades later, a white cover-up is still ever so elegant. When in doubt, make like Jeanne Damas by wearing Rouje.
2. The Straw Boater
Style Notes: When it comes to accessories, it's all about raffia. To look like you've just stepped off a yacht in the St. Tropez marina, opt for a wide-brim straw hat (preferably with a blue-and-white ribbon tied around the brim like Aimee Song's).
Related: I've Just Found 11 Spring Outfits You'll Want to Wear This Weekend
3. Espadrilles
Style Notes: Espadrilles are a French-girl staple. They're also incredibly easy to walk in, so you can move about the beach effortlessly.
4. Basket Bag
Style Notes: If there's one item that sums up the French Riviera look, it's the Jane Birkin basket bag. There is no shortage of basket bags on the high street right now, but if you're looking for a more authentic Birkin version, then head to Etsy.
5. Striped Sundress
Style Notes: We all know that stripes are a Riviera signature, but it isn't just about Breton tees. Striped long sundresses are also a key component of any French girl's holiday wardrobe. Take, for example, Camille Charrière and her red-and-white striped Gül Hürgel dress.
6. Red Floral Prints
When it comes to colours, our favourite French influencers keep showing us the power of red. A red floral-printed dress is at the heart of any Riviera suitcase.
7. Kick-Flare Jeans
Style Notes: These are a 2018 French essential that we (once again) have Jeanne Damas to thank for, as her Rouje Swan jeans have become a key buy to get the Parisian holiday look.
8. Breton Stripes
You don't need to be told that Breton stripes are a Riviera classic. Here Doina proves that they still look just as chic in the South of France as they did decades ago.
Join our conversation about swimwear over on our shopping Facebook group So… Should I Buy This?
This post was originally published at an earlier date and has since been updated.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
-
If a Parisian and New Yorker Shopped the Nordstrom Winter Sale, They'd Like These 38 Pieces
The chicest picks.
By Bobby Schuessler
-
This Sweater Will Never Go Out of Style—Here's How French Women Are Wearing It Now
Effortless and chic? Oui!
By Jennifer Camp Forbes
-
If You Want to Wear Jeans and a Tee in Paris, This Is the Only Way to Do It
It's simple yet elegant.
By Nikki Chwatt
-
The OG French Fashion Girl Just Showed Everyone in Paris the 2025 Way to Wear Pumps
Playful yet practical.
By Allyson Payer
-
32 New Nordstrom Items a Parisian Would Wear in 2025
Elevated and easy picks.
By Bobby Schuessler
-
This Dated Denim Trend Is on Its Way Back—Here's How French Women Are Already Wearing It
Five outfit combos we're copying.
By Michelle Scanga
-
I'm Sad Too, But According to Parisians, These 7 Trends Aren't Making the Cut in 2025
Plus, the seven that are.
By Nikki Chwatt
-
People in Paris Wear These 4 Elegant Items, and They'll Be Essentials in 2025
Chic staples ahead.
By Bobby Schuessler