6 Fashion Brands That Define French-Girl Style RN

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(Image credit: @camillecharriere)

As new brands and trends emerge on what seems like a daily basis, the cool fashion set update their wardrobes accordingly, and their fashion choices are constantly evolving. But what does that mean for the Parisian style scene at the moment? Curious, I decided to dig in and uncover the major fashion brands defining French-girl style right now. After all, this set of stylish women often influence my purchases.

From a Copenhagen-based label that experiments with bold colors and unexpected textures to an It brand that just launched a handbag collection to a buzzy French brand that was the talk of Paris Fashion Week, there are plenty of labels landing in the closets of cool Parisian women. Ahead, we’re breaking down the six brands you’re sure to spot in French-girl wardrobes right now.

BY FAR

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(Image credit: @adenorah)

While French girls have turned to By Far's shoes for some time, they've also been snapping up its recently launched bags.

JACQUEMUS

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(Image credit: @fionazanetti)

Jacquemus is everywhere at the moment. From the designer's tiny bags to square-neck sweaters and dresses, these are just a few of the season's It pieces.

BUILDING BLOCK

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(Image credit: @melissabon)

Building Block is known for its minimal, modern bags. We've been spotting them on the arms of Parisians with sleek style.

SAKS POTTS

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(Image credit: @camillecharriere)

Copenhagen-based Saks Potts has exploded this year, and French girls are definitely on board—especially when it comes to its signature fur-trimmed leather coats.

LES COYOTES DE PARIS

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(Image credit: @leiasfez)

Even though you might think Les Coyotes de Paris is a French brand by the name, it's actually based in Amsterdam. The tailored pieces and classic lines look 100% French though.

MUSIER

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(Image credit: @louloudesaison)

Launched by influencer Anne-Laure Mais, Musier consistently has pieces the French want to wear at any given moment.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.