21 New-In Summer Pieces I've Completely Fallen in Love With
Sponsor Content Created With French Connection
When the weather begins to warm up and summer hits (here’s hoping we get one as sunny as last year), our wardrobes tend to require a shift towards easy, breezy pieces that keep us feeling cool and looking effortless. That obviously includes pretty dresses that you can throw on (and depend on) for all occasions and usually some simple separates in brights and neutrals that are easy to mix and match.
As we’ve been browsing the new collections, one brand's summer offering, in particular, has stood out, and that’s French Connection's. The high street brand has long been known for its premium take on wardrobe essentials, as well as standout special pieces to love year after year. Luckily for us this season, it is as reliable as ever.
There are plenty of delicate florals and cute ginghams (the classic pattern continues to be a huge trend this year), chic linens in fresh pastel shades, and, of course, those wardrobe staples that underpin many a great look, like striped tees and white jeans. Whether you’re set for a season of alfresco dining, garden parties, staycations, or all of the above, there’s guaranteed to be something here for you to add to your wish list.
It seems it’s not just us that has fallen for the new French Connection drop either. We’ve recently spotted plenty of stylish influencers sporting the brand’s new pieces, which is always helpful to inspire future outfit planning. If you keep scrolling, you’ll see just how they’re wearing their favourite styles, and then you can shop the new collection below.
Our Top French Connection Picks:
Style Notes: We love a pink blouse with jeans in summer, and the collar detailing on this gets a 10/10 from us.
Shop the Top:
Style Notes: This patchwork midi dress is one of our favourites in the whole collection.
Shop the Dress:
Style Notes: Violet makes this more formal dress look relaxed with a simple black leather bag and white trainers.
Shop the Dress:
Style Notes: A pink shirt is one of our favourite items for summer 2021, and this short-sleeved version is so easy to wear.
Shop the Top:
Shop the skirt:
Style Notes: One of our favourite styling moves for summer is to pair a fancy printed dress with white trainers.
Shop the Dress:
Style Notes: A white blouse and blue straight-leg jeans will always be one of our favourite summer outfits.
Shop the Top:
Style Notes: Bright pink dresses are trending this summer, and we love the simplicity of this racer-front midi.
Shop the dress:
Shop More of French Connection's New Drop:
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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