Gigi Hadid Is All Over This Swimsuit Brand, so I Put It to the Test

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(Image credit: @_sierramayhew)

Walking through the streets of New York City the past few days, I've consistently seen a line that spanned multiple blocks of women waiting to go into a SoHo clothing store. If you know New York, you know this is nothing new. But as a shopping fanatic, I had to know what was getting the girls so excited. I'm not one to let an investigation interrupt my commute, so I took to social media to find out what exactly the hype in SoHo is about this time around. I was pleasantly surprised to find out it was a Frankies Bikinis sale that received all of this attention.

The brand has received quite a lot of fanfare, so when I was assigned the role of testing out its pieces for myself I was ecstatic. I have to start off by telling you how good the sizing is. I always order the same size when I first try out a new swimsuit brand and often end up disappointed when the fit doesn't come out just right. In the case of Frankies Bikinis, everything was as true to size as can be which is a genuine refresher. The fabrics were also next-level, coming in many textures. They've also already survived my first wash without a scratch. I could go on for ages, so let's just get to the swimsuits.

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(Image credit: @_sierramayhew)

First up, I had to start off with the Frankies Bikinis forever best seller. I see why the Tia Set is such a hit with its customers (have you ever seen anything more flattering than this?). I picked it up in the plissé fabric which was such a fun way to add texture to my suit. I am warning you in advance that you'll be seeing me in this swimsuit everywhere I go this summer—from New York to Miami to the Amalfi Coast.

Shop the swimsuit:

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(Image credit: @_sierramayhew)

If you love jewelry as much as I do, you're going to need to see this set. It's the perfect way to combine your inner flirtiness with a bit of an edge. With Y2K details from bubblegum pink to chains and embellishments, you'll never wear anything more on-trend to the beach.

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(Image credit: @_sierramayhew)

The terry trend is back again just in time for summer. Your favorite swimsuit should be just as soft and cozy as your towel. It basically feels like wearing a blanket without any added heat. The floral motif makes people want to take a closer look.

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(Image credit: @_sierramayhew)

This swimsuit is so good it's already sold out multiple times and only dropped about a month ago. If you don't move fast, you'll be in the preorder crowd. As a part of Gigi Hadid's collaboration with the brand, this suit was one of the bestsellers and I see why. For days when I want to cover up more but still look cute, I'll definitely be bringing it along for the ride.

Shop the swimsuit:

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(Image credit: @_sierramayhew)

If Kim Kardashian picked a swimsuit from the lineup, I believe this would be at the top of her list. She is all about sporty swimwear, and this just has to be the one. I am not always a fan of high-waisted swimsuits since it feels like the trend has passed, but this one manages to remain very cool.

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(Image credit: @_sierramayhew)

Say hello to the monokini. I think this is one of the most underrated swimsuit styles, and let me tell you why: It just might be the most flattering one that shows off the right parts of the body. Plus, it feels different from what most other people happen to be wearing. 

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.