Frankie Shop Launches a Charitable T-Shirt for the Red Cross

last updated 28 May 2020

As far as summer colors go, there are few shades that embody the radiance of the season quite like sunshine yellow. It's a hue that can immediately put a smile on your face and conjure up images of cloudless skies and idyllic beaches. This week, the color has taken up particular prominence on our social media feeds as editors and influencers prepare for the sunny season ahead. There has been one specific yellow item that seems to be more ubiquitous than the rest: the Frankie Shop x Camille Charriere Eva Padded Shoulder Muscle T-Shirt.

From Alyssa Coscarelli to Ellie of Slip Into Style to our very own U.S. Editor in Chief Kat Collings, this particular Frankie Shop tee has certainly gained a fashionable following. However, we can't say we're surprised, as the item is not only on-trend for spring/summer 2020, but it's also a feel-good charitable purchase. Created in collaboration with Camille Charriere, 100% of the profits of the Frankie Shop T-shirt will go to the Red Cross as a part of its #letthesunchainin initiative.

But purchasing this mood-boosting tee is not the only way you can get involved. Frankie Shop recognizes that it's not about simply owning a new piece of clothing, which is why the brand has also committed to donating $1 to the Red Cross for every Instagram post which features the color yellow alongside the hashtag #letthesunchainin.

Keep scrolling to see how industry insiders are wearing the charitable tee. It sold out quickly, but we've heard more are coming soon, so keep an eye out for a restock.