This Unlikely Winter Trend Just Might Be My Favorite

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(Image credit: @lisasaysgah)

While the idea of florals for spring may get you, at best, an eye roll, it’s winter florals that have me feeling like the below designers are really onto something. After all, what better way to infuse some life into the inevitable monotony of dressing for cold weather than to put a flower—or hundreds­—on it? After investing in a leopard puffer earlier in the season, I can tell you from experience that in a sea of black outerwear, a little print can go a long way, which is why I have my sights set on one of the floral pieces you're about to see.

From Brock Collection’s long, Victorian-inspired coat, complete with the most romantic, contrasting ribbons, to Moncler’s cropped puffer that defines the modern way to do retro ski vibes to Urban Outfitters’ unexpected yet delightful nod to Penny Lane’s iconic outerwear, keep scrolling to see my favorite floral coats for the winter months ahead.

Up next: five royal-approved fashion items you can buy at H&M right now.

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Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.