The Random Amazon Buy That Transforms Your Wardrobe

last updated 30 May 2016

We're on an eternal quest for time efficiency when it comes to looking good: From the pre-layered dresses that save your morning to the wardrobe organising tips and tricks that make getting ready that little bit simpler each day, there's much to learn. But one particular gadget caught our eye recently, and we have to admit that the super-fussy, ultra-particular clothes lover in us is now a convert: Meet the Flip Fold Shirt and Laundry Folder (£22).

This American invention is an ingenious plastic contraption that in just a few quick movements (flip, flip, flip, fold) can fold all of your tops (and many other garments) into something worthy of the chicest shelf in the chicest department store. If you constantly find yourself stuffing crumpled tees into drawers or piling three shirts onto one hanger, then here is your one-way ticket to looking super-smart and crease-free literally all day, every day. It's the kind of subtle difference that ensures your ensemble always looks pulled-together and professional.

The Flip Fold is the ultimate fashion geek's buy. Just watch the video, and you'll be hooked enough to invest in a few more gorgeous tops—shop from our favourites below.

Shop our favourite tops:

French Connection

Mara Dot Tie-Neck Shirt

Mango

Poplin Shirt

Marni

Wool-Trimmed Floral-Print T-Shirt

Equipment

Knox Lace-Up Linen Shirt

& Other Stories

Scalloped Linen-Chambray Blouse

Will you invest? It may be high time when there are so many new button-down trends around: See the new shirt styling trick everyone's doing.

Opening Image: Style du Monde. Outfit Credit: Miu Miu shirt and earrings; Chloé bag.

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.