What Do H&M and Bottega Veneta Have in Common? This Easy Trend

If there's one thing there's no shortage of in my wardrobe, it's t-shirts. Between a quest to find the perfect plain white tee to trying out differing shades on the neutral palette, even at a glance, I know I likely have more t-shirts than I do pairs of matching socks. I wear them almost daily, whether at home with leggings, out and about with jeans, or tucked into a pencil skirt for evenings out. What I consider an elite staple, they're the first thing I reach for whenever I get dressed. This, however, has its setbacks. Sure, they're versatile, but my dependency on t-shirts has made my style somewhat predictable. This is why I've been actively looking for new tops I can turn to in my times of fashion need—cue flannel shirts.

Flannel shirts are an item that has ebbed and flowed in popularity over the years but rest assured, they're very much having a moment right now—and it's all thanks to Bottega Veneta. Although commonly associated with elevated separates and accessories, in its spring/summer 2023 collection, the brand explored more low-key outfit options, and a recurring theme between the looks was the humble flannel shirt, with the brand choosing to style the one and only Kate Moss in one during its show. So you know the goal was for its flannel shirt to stand out. However, this isn't a trend you need to have big bucks to afford—in recent weeks, I've spotted a not-insignificant number of plaid shirt styles cropping up H&M, Mango and Free People. Coincidence? In fashion, there's no such thing.

From designer to the high street, I've whittled down the best plaid and flannel shirts for women this season. Should you need inspiration on how to style them, I've ticked that off, too, with a selection of runway and influencer examples. T-shirts, you can take a well-deserved break.

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(Image credit: Courtesy of Bottega Veneta)

Perhaps one of the biggest moments of the spring/summer 2023 runways, this Bottega Veneta/Kate Moss outfit lives in my mind rent-free. 

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(Image credit: @monikh)

Monikh gives her contrast-panel flannel shirt with a white vest top and super-wide flares. 

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(Image credit: Courtesy of Bottega Veneta)

I was particularly into the beige iteration that Bottega Veneta also showcased (styled with other neutral hues) in the same show. 

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(Image credit: @smythsisters)

Pair with your favourite jeans and slip-on shoes for the ideal everyday ensemble. 

Shop Flannel and Plaid Shirts 

Next Up: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.