What Do H&M and Bottega Veneta Have in Common? This Easy Trend
If there's one thing there's no shortage of in my wardrobe, it's t-shirts. Between a quest to find the perfect plain white tee to trying out differing shades on the neutral palette, even at a glance, I know I likely have more t-shirts than I do pairs of matching socks. I wear them almost daily, whether at home with leggings, out and about with jeans, or tucked into a pencil skirt for evenings out. What I consider an elite staple, they're the first thing I reach for whenever I get dressed. This, however, has its setbacks. Sure, they're versatile, but my dependency on t-shirts has made my style somewhat predictable. This is why I've been actively looking for new tops I can turn to in my times of fashion need—cue flannel shirts.
Flannel shirts are an item that has ebbed and flowed in popularity over the years but rest assured, they're very much having a moment right now—and it's all thanks to Bottega Veneta. Although commonly associated with elevated separates and accessories, in its spring/summer 2023 collection, the brand explored more low-key outfit options, and a recurring theme between the looks was the humble flannel shirt, with the brand choosing to style the one and only Kate Moss in one during its show. So you know the goal was for its flannel shirt to stand out. However, this isn't a trend you need to have big bucks to afford—in recent weeks, I've spotted a not-insignificant number of plaid shirt styles cropping up H&M, Mango and Free People. Coincidence? In fashion, there's no such thing.
From designer to the high street, I've whittled down the best plaid and flannel shirts for women this season. Should you need inspiration on how to style them, I've ticked that off, too, with a selection of runway and influencer examples. T-shirts, you can take a well-deserved break.
Perhaps one of the biggest moments of the spring/summer 2023 runways, this Bottega Veneta/Kate Moss outfit lives in my mind rent-free.
Monikh gives her contrast-panel flannel shirt with a white vest top and super-wide flares.
I was particularly into the beige iteration that Bottega Veneta also showcased (styled with other neutral hues) in the same show.
Pair with your favourite jeans and slip-on shoes for the ideal everyday ensemble.
Shop Flannel and Plaid Shirts
The warm hues in this flannel shirt will lift darker jean styles.
I'd like to snap up this entire outfit (if only I had the budget).
Imagine this shirt paired with black leather trousers. Good, right?
It's not up for negotiation—this is the greatest flannel shirt look of all time.
The longline length will look cool paired with miniskirts underneath.
Next Up: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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