I Swear By These Multitasking Makeup Products for a Quick 5-Minute Face

I really do love playing with makeup, but 99% of the time, when it comes to my beauty routine, I want things to be quick and fuss-free. It is because of this desire that my love for products that do it all is ever-growing. If I could have it my way, my morning makeup routine would consist of no more than three products that I can scribble over my face and blend out in seconds.

And it seems I’m not alone. According to recent insights from Bobbi Brown, 47% of consumers are currently looking for multipurpose claims with all beauty searches. Whether it’s blusher that doubles up as lipstick, bronzer you can swipe over your lids or highlight that works as a primer too, makeup products that have multiple uses are at the top of my shopping list.

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(Image credit: @SHANNONLAWLOR)

Since dedicating my spending to multitasking products, I must admit that the amount of time I have spent on my face in the mornings has drastically reduced. With just a few dabs here and there (and minimal dressing table clutter), I have managed to perfect my morning makeup routine to such a fine art that it now takes me just five minutes. So, if you favour a natural-looking face that takes mere minutes to execute, keep scrolling for the multipurpose products I swear by.

Base

Bronze

Cheeks/Lips

Eyes/Brows

Highlight/Add-Ons

Next up, six women break down their natural-makeup looks.

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.