I Swear By These Multitasking Makeup Products for a Quick 5-Minute Face

I really do love playing with makeup, but 99% of the time, when it comes to my beauty routine, I want things to be quick and fuss-free. It is because of this desire that my love for products that do it all is ever-growing. If I could have it my way, my morning makeup routine would consist of no more than three products that I can scribble over my face and blend out in seconds.

And it seems I’m not alone. According to recent insights from Bobbi Brown, 47% of consumers are currently looking for multipurpose claims with all beauty searches. Whether it’s blusher that doubles up as lipstick, bronzer you can swipe over your lids or highlight that works as a primer too, makeup products that have multiple uses are at the top of my shopping list.

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(Image credit: @SHANNONLAWLOR)

Since dedicating my spending to multitasking products, I must admit that the amount of time I have spent on my face in the mornings has drastically reduced. With just a few dabs here and there (and minimal dressing table clutter), I have managed to perfect my morning makeup routine to such a fine art that it now takes me just five minutes. So, if you favour a natural-looking face that takes mere minutes to execute, keep scrolling for the multipurpose products I swear by.

Base

Bronze

Cheeks/Lips

Eyes/Brows

Highlight/Add-Ons

Next up, six women break down their natural-makeup looks.

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Freelance Beauty Editor

Shannon Lawlor is the beauty director at Who What Wear UK. With over ten years of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.