If You're Anyone in Hollywood You're Probably Wearing This Trend

You'd be forgiven for thinking that the logo trend was coming to an end, however, there's one print that's ensuring that it remains relevant for 2018. If there's one logo to flash this season, it's the Fendi "double F" print in black and brown.

More is certainly more when it comes to styling this print—Caro Daur wore a Fendi printed skirt, jacket, clutch bag and earrings all at once. Kim Kardashian West has also been a Fendi fan, wearing the logo-printed leggings with a shirt on her Instagram page. It is certainly the new Hollywood obsession as Gigi Hadid, Hailey Baldwin and Chloë Grace Moretz have all worn this retro Fendi logo this week. We are particularly into Gigi Hadid's logo socks worn with a classic black pump. Kylie Jenner has shown the most commitment to the print by wearing a pram that matched her Fendi dress and belt bag.

Keep scrolling to see some of our favourite Fendi looks and shop our edit below.

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(Image credit: Kylie Jenner)

Style Notes: Kylie Jenner went all-out Fendi with a logo printed dress, stroller and belt bag.

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(Image credit: Style Stalker)

Style Notes: Caro Dau wore a Fendi blazer, skirt and bag showing that when this trend is all aout being ostentatious. 

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(Image credit: Getty Images)

Style Notes: For a more subtler spin, opt for a Fendi sock like Gigi Hadid. 

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(Image credit: Getty Images)

Style Notes: Chloe's Fendi knit has a more oversized logo print and we're into it. 

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(Image credit: Getty Images)

Style Notes: We told you everything is coming in this logo this season — even practical hoodies. 

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(Image credit: Getty Images)

Style Notes: Many of the Fendi skirt's and dresses are in this sheer fabric, making it even more of a talking point. 

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Opening Image: Style Stalker

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.