I'm Committed to Shopping Smarter—These 30 On-Trend Items Are Genius Buys
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Writing about sustainability in fashion journalism is like walking a tightrope—it must be done with precaution. Some brands will often make big claims using buzzwords like "sustainable" and "ethically sourced" when addressing their environmental impact, and while this is a conversation that certainly needs to be had, it's a tricky one to navigate because the standards are still being set. But have no fear—there are many brands that deserve to be acknowledged for the progress they've made so far (and the very on-trend apparel and accessories that have resulted).
I've made the personal commitment to prioritize purchases that I can feel good about, whether they're made from recycled materials or simply timeless enough to wear year after year. The following 30 items currently fit that bill, and they're too good not to share. Keep scrolling to shop all my favorite feel-good items, from cashmere sweaters to Western-inspired accessories.
A tailored wool blazer is a welcome alternative to the black puffer that's usually in my winter rotation. Buying this one will support Chloé's ongoing mission to lessen its environmental impact.
These Edwin jeans have that über-cool, vintage-'90s feel and are made using around 69% less energy than the industry average. A win-win in my book.
I love a pink and red color combo, but I really love that this scarf is made up of 96% recycled cashmere.
Reformation leads the pack when it comes to on-trend and eco-conscious fashion. It's no surprise that its latest shoe offerings are editor favorites.
Lisa Says Gah is another favorite retailer that carries sustainably minded fashion brands. This wavy-pleated tank by Nin is my current obsession.
If you have yet to jump on the ballet bandwagon, this pretty pair made with cleaner leather (aka leather from a tannery that uses environmental best practices) should convince you.
Ganni is another favorite fashion house with sustainable practices at the forefront of its mission. This multicolored sweater is for sure my next purchase.
This boxy wool button-up immediately elevates my simple jeans-and-tee uniform. More importantly, it was made in collaboration with Akanjo, a social enterprise located in Madagascar that prioritizes equal pay and its employees' health and well-being.
Something tells me I'd wear this sweater over and over and over again this season.
Another favorite from Lisa Says Gah, these Western-inspired boots have a luxury feel.
Western detailing is clearly on the brain for me this fall. I'm loving that this bag is made from recycled leather.
Christy Dawn utilizes recycled materials and classic silhouettes to create clothing that is made to last forever. I'd wear this jacket with a pair of vintage jeans as my daily uniform for years to come.
Everlane's fall arrivals are overwhelmingly good. Adding this sweater to my cart was a no-brainer.
Even big retailers like H&M are making moves toward decreasing their environmental impacts. This black puffer is a wardrobe must-have come November.
Lately, I've been gravitating toward royal-blue items, and these sustainably sourced sneakers are next up on the shopping list. Read more about Cariuma's commitment to sustainable practices here.
I've fallen victim to wearing the same trousers over and over again come winter. I'm solving that issue with this wool sweaterdress.
This beanie is getting me excited for winter accessories again.
I think I just found the perfect fall sunglasses made from biodegradable materials.
From here on out, I'm not wearing leather boots unless they've been audited by the LWG, and this chic pair passes the test.
Able is an ethically minded retailer whose mission to empower its employees (who are mostly women) and decrease its impact on the environment is a game changer for me. You can shop my personal favorite comeback trend (the humble belt) knowing your purchase supports women and communities around the world.
Minimal packaging, reduced emissions during production, and the coolest designs you've ever seen on a tote bag: That's Baggu.
These chic tailored pants are made from 97% recycled materials and will be worn with 100% of my workwear looks moving forward.
Clogs have been the most unexpected footwear trend of the season, and I think it's time I buy in. This cozy pair will arrive to you in biodegradable packaging.
These under-$50 sunnies are made from recycled acrylic and will go with literally every outfit.
Next up: Cozy Season Is Where I Thrive, and These 30 Items Are Taking Priority
Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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