20 New (to Me) Beauty Products I Recently Tried and Love

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(Image credit: @allypayer)

I may not technically be a beauty editor like some of my lovely colleagues (I'm a fashion editor), but for as long as I can remember, I've had a strong gravitational pull toward trying new beauty products. And luckily, Who What Wear offers me a forum to share my beauty obsessions with the world. 

With the new year typically comes a plethora of new beauty products, and I'm always eager to try whatever I can get my hands on. But the new year is also a great time to make beauty-product discoveries that may not even be all that new. 

Among my beauty-product discoveries as of late are a handful of new and not-so-new skincare, makeup, and hair products that are simply too good for me to keep to myself any longer. Read on to find out why I loved them, and shop them for your own beauty arsenal if I've persuaded you.

Next up, 23 New Nordstrom Beauty Products People Are Already Losing It Over

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.