The 2025 Vacation Edit: Every Cool Trend and Brand to Pack in Your Suitcase

With summer on the horizon, there's only one thing on the brain: vacation. Whether you're planning a Euro summer in the French Riviera or Balearic Islands, a tropical escape to one of Mexico's rustic surf towns, or just a quick weekend getaway nearby, an upcoming vacation on the calendar calls for a wardrobe refresh, and we're coming in hot with every cool fashion thing you could ever want or need for your next trip. There are plenty of summer trends that feel tailor-made for a warm-weather vacation, from the statement-making stone jewelry pieces that are made for the beach to the delicate lace and crochet items that can double as swimsuit cover-ups and going-out attire to the inventive ways fashion people are wearing their printed scarves.

Since we consider it our duty to bring you the very best shopping curations, we couldn't stop at the overarching vacation trends of the season. No, we're taking things a step further and highlighting five brands that are unequivocally "it" as far as warm-weather wardrobes are concerned. If you peeked into a fashion person's suitcase, these are the labels that you'd be guaranteed to find in their vacation-bound luggage.

Ahead, dive into every fashion-related thing to pack in your suitcase for your most stylish getaway yet.

A collage of celebrity and influencer imagery featuring the biggest vacation trends of summer 2025.

A collage of influencer imagery featuring the summer 2025's eyelet and lace trend.

(Image credit: @stagnistudio; @annabelrosendahl; @annelauremais; @alicepilate)

The runways predicted the rise of a much softer and more romantic way to dress for spring and summer 2025, and that's taking the shape of airy cotton pieces with lace, eyelet, and crochet elements. Whether that's an embroidered maxi dress, a pair of lace-trimmed bloomers, or a delicate tie-front top, it's all about those vintage handiwork details this season, like Matteau's broderie anglaise dresses and Dôen's lace-trimmed slips.

A collage of celebrity and influencer imagery featuring the summer 2025's stone jewelry trend.

Step aside, diamonds. Jewelry is getting… craftier. The vibe is your quirky aunt who lives in the desert or your high school art teacher. That's the mood when it comes to the burgeoning wave of stone jewelry that's bubbling up everywhere we look. Summer and vacation dressing are both the times when we tend to get a little freer and more whimsical with our outfits, and these lapis lazuli, carnelian, and agate stones definitely fit the bill.

A collage of celebrity and influencer imagery featuring the summer 2025's swim shorts trend.

(Image credit: @sabinasocol; @anna__laplaca; @lucywilliams02; @dualipa)

The pendulum is swinging to the opposite direction with swimwear these days. While we've had several summers of microscopic and barely-there bikinis, we're calling it now: Summer 2025 will be marked by the rise of more coverage, not less. Specifically, swimwear shorts. Like many of the ready-to-wear trends of the moment, these high-rise, full-coverage silhouettes are reminiscent of looks from the 1960s.

A collage of celebrity and influencer imagery featuring the summer 2025's scarf styling trend.

(Image credit: @bellathomas; @hoskelsa; @monikh; @cassdimicco)

And now, a trend you probably already own. Satin and printed scarves are set to be the key accessory of the season. They come back around each summer, but fashion people are wearing them in so many fresh and innovative ways that they've never felt quite as versatile as they do now. Wrap one over your hair to make your beach outfits look so elegant, or tie one diagonally across your waist to break up a monochrome look—it's well worth the suitcase real estate.

A collage of influencer imagery featuring the summer 2025's paillette trend.

(Image credit: @prettyfrowns; @mercicestvintagee; @stagnistudio; Moda Operandi)

Paillettes, or large-scale sequins, are the maximalist trend that's already taking off. Coming in iridescent hues with fish scale–like layers, these sequinned skirts, sandals, and bags are what you'll want to pack for a fun-loving statement.

A collage of celebrity and influencer imagery featuring the summer 2025's sports attire trend.

Soccer jerseys, track shorts, baseball caps—the celebrity set loves to pair an athletic vibe with their bikinis and flip-flops, and there's something offbeat about the combination that just works somehow. As such, we're noticing a proliferation of athletic-inspired styles, from retro sneakers to sports jerseys, that feel so right for a cool-girl vacation aesthetic.

A collage of influencer imagery featuring the hottest vacation brands of 2025.

A collage of influencer imagery featuring Pucci.

(Image credit: @kitkeenan; @ginevramavilla; @styledsara)

Pucci is in every cool-girl vacation photo dump for a reason—the vivid kaleidoscopic prints are the kind that transport you to an Italian coastline just by looking at them. With loud luxury slowly eclipsing quite luxury, we're anticipating many Pucci cameos at the most exclusive resorts across the world.

A collage of influencer imagery featuring Ancient Greek Sandals.

(Image credit: @rachelle.rowlings; @lucywilliams02; @bethnicolenewman; @courtneygrow)

Ancient Greek Sandals is behind some of the season's most viral shoes right now, like the Saionara Jelly Flip Flops and Iro Jelly Flats that tap into the biggest sandal trends of the moment. As the weather warms, it's becoming near impossible to open up Instagram without seeing the brand tagged. It's not hard to see why: It occupies that sweet spot of trend-led design and sub-luxury pricing.

A collage of influencer imagery featuring the jewelry brand Julietta.

(Image credit: @caitlinburkenyc; @vivianhoorn; @sheamarie; @dcopperman)

Bold, whimsical, and statement making, Julietta's designs are total compliment magnets. Ranging from beachy shell earrings to resin cuffs, the pieces are the kind you might buy with a trip in mind but end up reaching for all year round. Since they style themselves, wear one of the necklaces, clip-on earrings, or bracelets against a simple outfit.

A collage of influencer imagery featuring Doen.

It's set to be a Dôen summer. The California label known for its airy, romantic dresses is a favorite in Hollywood. Kaia Gerber, Elle Fanning, Jennifer Lopez… The list of celebrity fans goes on. This season, though, the offering is especially good with breezy baby-doll tops and lace-trimmed slip skirts that tap into the heart of 2025's romantic-dressing era.

A collage of influencer imagery featuring Juillet swimwear.

Thanks to Leslie Bibb's character in the third season of The White Lotus, everyone and their mother is after a Juillet swimsuit. While the brand is not necessarily new, Bibb's character Kate's mismatched floral bikini set many of the show's fans (us included) on a course to find out who made it. Elements like pretty eyelet textures and balconette shapes are what have put the brand on the map.

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.