The Only 7 Colors to Buy If You Want to Look Sophisticated and Rich

@nlmarilyn wearing a navy blue pinstripe suit with a navy blue Chanel quilted Flap Bag.

(Image credit: @nlmarilyn)

Somehow, it has become trendy to want to look elegant and sophisticated, but trends are inherently temporary. If you ask me, there's nothing short-term about dressing yourself in a put-together, expensive-looking manner. In my eyes, that fashion mindset defies the trend cycle entirely. If it's a goal of yours to master the look for life—not just for a few months while it's buzzy—I've got just the hack.

In my experience, the easiest way to give your wardrobe a few extra dollar signs and more class is to wear a select few colors that exude an air of understated glamour. They're not loud or flashy. Instead, they're hushed, making them the perfect backdrop for experimentation in the accessory department. A vintage brooch, elbow-length gloves, or a pillbox hat would look over-the-top if paired with too many clashing prints or colors in everyday life. With a navy tailored coat or charcoal pencil skirt, however, it works. Ahead, see and shop the colors that guarantee a rich-looking and refined outfit every time.

Black

Debora Rosa wearing a black strapless dress with a matching scarf, white bag, and white heels.

(Image credit: @deborabrosa)

Black is fashion's color center. It's where nearly every fashion person feels the most comfortable and is often referred to as the most formal option (thus the black-tie formal dress code). Looking back through the years, this is how it's always been, with the most iconic dressers in history leaning on black more than any other shade. Think Carolyn Bessette-Kennedy, Audrey Hepburn, and Naomi Campbell.

Shop black pieces:

Navy Blue

@nlmarilyn wearing a navy blue pinstripe suit with a navy blue Chanel quilted flap bag and black flip flops.

(Image credit: @nlmarilyn)

A slightly less obvious answer is navy blue. This color has long been an equal alt for black, especially for fashion people who don't want to wear the same color as everyone else. I think navy is even more elegant and sophisticated than black, particularly when worn with black or ivory. Brands in 2024 clearly agree, and many like Altuzarra, Prada, Alaïa, Carven, and Bevza included the rich shade in their fall/winter 2024 collections.

Shop navy pieces:

Chocolate Brown

Sylvie Mus wearing a brown V-neck sweater with brown leather pencil skirt and strappy sandals.

(Image credit: @sylviemus_)

When it comes to looking luxurious, a rich shade of brown is the best color option available. Just ask the countless French women and celebrities who've been donning the hue already this fall, including Parisians like Sylvie Mus and A-listers ranging from Dakota Johnson to Nicole Kidman.

Shop brown pieces:

Winter White

@saraloura wearing a white Tory Burch blazer and capri pants with black heels and a black bag.

(Image credit: @saraloura)

People love to argue that we should stop wearing white after summer, but I think white is actually one of the most elite year-round color options, especially since there are so many variations of it, from stark white to ivory. It also gives the most nonplused vibes because you really do have to be rich to willy-nilly wear such an easy-to-stain color in everyday life.

Shop white pieces:

Stone

Elly McGaw wearing a taupe trench coat with gray tights and white heels.

(Image credit: @ellymcgaw)

When styled right, a stone-colored look can be the epitome of old money wealth. Starting with a classic trench coat is always a solid choice, but you could also venture into trousers, skirting, and accessories in this understated shade.

Shop stone pieces:

Charcoal Gray

@thevisuelofgrace wearing a beanie, gray coat, gray sweater, white t-shirt, and black trousers.

(Image credit: @thevisuelofgrace)

When I think of charcoal gray, I think of Prada and the way Miuccia Prada uses the color to offset brighter shades of pink, orange, green, red, and more. I'm always in awe of these combinations and have stocked my wardrobe with charcoal-gray pieces. At the same time, this hue is great on its own, being one of the fashion crowd's favorite choices for monochromatic ensembles.

Shop gray pieces:

Olive Green

Christie Tyler wearing an olive green Saint Laurent hooded dress.

(Image credit: @christietyler)

For a pop of color that still feels glamorous and high-brow, you can't go wrong with olive green. The shade is unexpected in the best way possible and pairs surprisingly well with pretty much every other color on this list, particularly shades of white and cream. Recently, it's been utilized heavily by the likes of Saint Laurent and Miu Miu, but it's hardly a trend. Rather, olive green is a classic color option for any sophisticated dresser.

Shop olive pieces:

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.