Scandi Girls Are Always Ahead of the Trends—8 I Spotted in Stockholm and Copenhagen

An influencer wears Adidas track pants.

(Image credit: @stephaniebroek)

If you're a regular here, you're well aware of how much we like to talk about Scandi style. The style in capitals like Stockholm and Copenhagen is resonating especially well right now. Swedish and Danish fashion people just possess a level of effortless polish that we're always fascinated by. "Effortlessly cool" is a term that gets thrown around a lot with French style, but I'd argue that their Scandi counterparts are equally as cool and have their own kind of unique flair.

I thought I was an expert after studying and reporting on it as frequently as I do, but seeing so many outfits IRL was another thing entirely. I just got back from spending a week and a half between Stockholm and Copenhagen, and my mind is overflowing with inspiration from all the cool looks I saw on the street in both cities. Both capitals are home to some of the most exciting designers right now, like House of Dagmar, Ganni, Lié Studio, Rotate, and more. Plus, they're usually ahead of the curve when it comes to the more experimental trends and micro-trends, so I paid close attention to what I saw people wearing on the street and what stores were stocking on their shelves to get a sense of the forward trends that we might be seeing trickle across the Atlantic soon.

While some of these trends are already starting to happen over here, they're out in full force in Sweden and Denmark, which only means that we can expect to see them ramping up stateside before too long.

Denim Bermuda Shorts

Influencer @slipintostyle wearing white denim Bermuda shorts in Paris.

(Image credit: @slipintostyle)

Part of what makes Scandi style seem so effortless and lived-in is that nothing is overly fitted or skin-baring. Instead, it's all about the relaxed look, and with summer in full swing, I spotted a lot of Bermuda shorts in denim and tailored iterations.

Elevated Thong Sandals

Influencer wearing thong sandals and a dress.

(Image credit: @amaliemoosgaard)

I noticed that Scandi women style even their most polished ensembles with thong sandals. I saw women wearing them with trousers and knits as though they were dressing for a New England summer. Instead of limiting flip-flops to strictly beach attire, I’ll be taking a cue and pairing mine with outfits they wouldn't normally otherwise go with. I think it gives them a cool contrast.

Pajama-Inspired Trousers

@annelauremais wearing pajama-inspired trousers.

(Image credit: @annelauremais)

I saw a lot of Gen Zers walking around in groups here, and without fail, at least one of them would be wearing a pair of pajama-like drawstring pants, which appear to be a huge thing. They always dressed for a casual vibe here, pairing them with graphic tees and Sambas or ballet flats.

Poplin Shirts

Influencer wearing a blue striped shirt and white trousers.

(Image credit: @nnennaechem)

Stockholm style is slightly more uniform compared to Copenhagen's quirkier personality. In the former, poplin shirting was everywhere, paired with white trousers or sleek maxi skirts. In Copenhagen, though, button-downs were styled with a more downtown flair alongside baggy denim and techy sneakers.

Red Shoes

Linda Tol wearing red ballet flats with jeans.

(Image credit: @lindatol_)

You won't see many bright colors in this part of Northern Europe, but one color trend they are tapping into is red via shoes like ballet flats and strappy sandals. They'll have a neutral outfit and use the shoes for a singular pop of color.

Technical Sneakers

Influencer wearing Ganni x New Balance sneakers.

(Image credit: @amaka.hamelijnck)

Just like with their flip-flop styling, Scandinavians love to remix their sneakers with tailored pieces like a trench coat and trousers. They're favoring technical sneakers like Salomon XT-60s and Nike Shox partly out of practicality for the Danish conditions (I quickly learned it can start raining out of nowhere) and partly for style.

Vintage-Looking Leather Jackets

An influencer wears a fitted leather jacket.

(Image credit: @annawinck)

It might be odd to note that I spotted a number of leather jackets on my trip there, but even in early June, it still felt like a New York spring. I saw plenty of cool leather looks that featured Y2K-influenced outwear like fitted silhouettes, racing styles, and distressed finishes that could pass as vintage.

Track Pants

An influencer wears Adidas track pants.

(Image credit: @stephaniebroek)

If Copenhagen residents weren't wearing loose jeans or trousers, they were probably wearing some sort of track pants. Along the same lines as the techy sneakers I mentioned above, this crowd is embracing a certain athleisure aesthetic, and they're styling pieces like track pants in such inventive ways to make them feel utterly forward and not at all like they're attending soccer practice.

This post was published at an earlier date and has since been updated.

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.