From Rich Burgundy to Soft Chalk—6 Autumn 2024 Colour Trends Taking Over the High Street

The return of that familiar drizzle marks the arrival of autumn, bringing with it a fresh wave of style inspiration, refreshed outfit combinations, and of course, new trends. For many of us, this is a time to consult our wardrobes, as we shift around our light layers to make space for our heavier knits and cosy coats to take pride of place once again. After rearranging my own autumn items, I quickly realised that I was ready for something new, a way to breathe life into my most reliable staples and outfit builds, bringing them firmly into the new season. How to do this? I'm looking to colour, and more specifically, the rising colour trends of 2024.

Autumn High Street Colour Trends 2024

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After a quick exploration, I found that the high street was already fully stocked to fulfill my colour needs, declaring the following six to be the most prominent of the season. Whilst we spent summer floating around in white linen dresses that celebrated the bright days, autumn brings its own shift with a palette of deeper tones as the weather turns and we move towards the moodier months.

Deep burgundy, an elevated shade at all times of the year, has returned as we start the new season. For a touch of neutral respite, chalk tones have taken over from white and are primed to pair perfectly with all other colour trends for autumn 2024. We've long declared that deep-brown shades are endlessly elegant, and the high street has doubled down with a swathe of refined silhouettes in rich hues. There are three other versatile shades ready to integrate seamlessly into our wardrobes, so keep scrolling to see the six colour trends that the high street is backing for autumn 2024.

1. RICH BURGUNDY

Burgundy Collage

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Shop Burgundy:

2. SOFT CHALK

Cream Collage

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Shop Chalk:

3. DEEP BROWN

Brown Collage

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Shop Brown:

4. KHAKI GREEN

Green Collage

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Shop Khaki:

5. VIBRANT RED

Red Collage

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Shop Red:

6. DARK GREY

Grey Collage

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Shop Grey:

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.