We've Done the Research—These Are the Handbag Trends Everyone Will Be Carrying in 2025
As fashion editors, we spend a lot of time pouring over runway shows and collating ready-to-wear trend pieces, but the one area that deserves just as much attention as what we decide to wear in the morning, is how we choose to accessorise said outfits. After the long reigning spell of quiet luxury our focus has been diverted to the true "investment pieces"—the shoes and bags that would replace flash-in-the-pan aesthetics and would be really worth their cost-per-wear, but that isn't to say you have to settle for boring. Recall the biggest It bags of the last few years and you'll know what we mean—The Row's Margaux, Alaïa's Le Teckel, Miu Miu's Arcadie, or even Loewe's Puzzle tote, classic bags with a modern twist are the style of choice, and whether you're a fashion forward shopper looking for the latest bag trends or a timeless wardrobe curator, when it comes to predicting 2025's big bags, the clues start on the runway.
Once you've built the capsule of wardrobe staples (the perfect pair of jeans, the white tee, the cashmere knit, the wool coat), your handbag is where you get to have a little more fun, and there's nothing quite like a fresh new piece of arm candy to instantly elevate a look. So, what can we expect in 2025? According to the SS and AW '25 collections, we're about to be treated to a game of two halves. From the ladylike top handles that started to surface in 2024, to the expensive-looking colour trend editors are already backing, keep scrolling to see the five handbag trends about to huge this year.
THE BIGGEST HANDBAG TRENDS FOR 2025
1. The Office Siren
Style Notes: Very demure and very mindful, the top-handle bag has been reinvented countless times but always carried the same ladylike air. For 2025, the look is less secretarial and a little more CEO, as the elegant silhouette is bigger, bolder and sexier as part of the "office siren" aesthetic. What does the look entail? Slingbacks, pencil skirts, cats-eye glasses and top-handle bags in neutral tones with a glossy finish that are perfect for tucking under your arm for a busy commute.
Shop Top Handle and Tote Bags:
Act fast—this doesn't stay in stock for very long (especially this suede brown version).
2. The B.B.B (Big Brown Bag)
Style Notes: If we've learned anything since Succession's Tom muttered the immortal words "the ludicrously capacious bag", it's that big bags can be practical and polished, and ultimately deserve to be the star of any season. From summer's large woven beach bags to autumn/winter's supersized leather totes, generously proportioned bags show no signs of slowing down, but in 2025 the focus is on chocolate and tan browns. Take a look at Bottega Veneta, Coach, and McQueens take on the trend to see just how well the look pairs with masculine tailoring; a tougher alternative to the hyper-femininity of the office siren.
Shop Big Brown Bags:
This also comes in black, beige and a leopard print but the brown is so much more luxurious.
The unexpected details are what make this bag quite so special.
You can count on Toteme for quality that you can rewear for years.
3. Fringe Benefits
Style Notes: The minimalist movement might try to convince us that doing as little as possible is how to stay ahead of the curve, but there's something nostalgic about the return of maximalist fringed bag, and it comes at the same time as the boho renaissance as championed by Chloé. From floor sweeping tassels to clip-on pom poms, simple bags are being styled up with strips of attention-seeking leather and wool to add texture and interest to pared-back outfits. Consider this 2025's answer to 2024's colourful bag charms.
Shop Fringed Bags:
Chocolate suede fringing? It's a certified win-win.
4. East Meets West
Style Notes: It has been impossible to scroll through socials recently without seeing the rise and rise of the East/West tote, a sleek, shallow, long-handled shoulder bag with a horizontal silhouette reminiscent of 1950's clasp bags. Unlike 2024's buttery-soft and languid leather hobos, these structured bags are the new way to do effortless elegance with a retro spin. Good news for those tired of schlepping around everything from their make-up bag to their laptop; these are designed with carrying only the essentials in mind.
Shop East West Bags:
The It bag of 2024 is back for 2025 with new colourways and sizes.
Prada has a few East/West styles, but I love this nylon reissue.
5. Flower Power
Style Notes: It just wouldn't be a trend roundup without at least one controversial, standout style, and this year may be the turn of the divisive floral bag. Rosettes, embellishments, prints, and appliqués, fashion's rosette trend has moved onto our bags and is in full bloom for spring/summer, a bold change from the restrained trends thus far on the list. From Herrera's garden brights to Bottega's bouquets, there's a lot to love about this joyful trend that lifts almost any outfit to dopamine-inducing highs. This look might not be for everyone, but you can guarantee that it will get people talking.
Shop Floral Bags
A bag that Morticia Addams could make an exception for, I'm sure.
Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content. In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
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