I'm a sucker for a new-season colour trend, and I noticed a particularly pretty one proliferate the S/S 25 runway shows this month. An early indicator of the looks that will grasp our affections next year, designers declared that dusty rose is the pleasing pink shade to have on our agendas for spring 2025.
Whilst the trend feels new for 2025, we've seen whispers of its emergence for a while now. The A/W 24 runways dabbled in the colour—Chloé's frilled dusty-rose dress was a talking point amongst editors for months. But it looks like S/S 25 is when the shade is truly set to thrive. Spotted at Simone Rocha, Alaïa and Buci amongst others, the soft shade was woven into collections that featured lots of chocolate browns, baby blues, butter yellows and other creamy, pale shades, demonstrating a move towards a softer, subtler palette for next season.
Already transcending the runways, I've already spotted this rosy shade on my Instagram feed, too. A grown-up retort to last year's obsession with Barbie pink, this elegant tone taps into the same pretty energy whilst retaining a grounded and wearable edge. A shade that we see in the most beautiful sunsets and prettiest roses, this is an approachable and comforting tone that allows us to harness a softer side of pink and weave it into our everyday.
On the runways, designers doubled down on the colour trend by layering it up in their looks. The blossoming colour trend also styles so well with a wider range of shades; wear it with other earthy colours such as olive green or chocolate brown, or contrast it with blues or yellow for a brighter, fresher feel.
If you're ready to get ahead and embrace next year's biggest colour trend now, then you're in luck, as some forward-thinking brands have already released pieces in dusty pink. Crafting frilly skirts, sophisticated blouses and a range of tempting accessories, the colour trend is already primed to dominate. Perhaps it's the '90s baby in me, but I'll always have a soft spot for the "millennial pink" shades that saturated style a few years ago, so I'm beyond excited to see the colour's evolution for a new season.
Read on to shop my edit of the dusty-rose items to have on your radar ahead of next season.
SHOP THE DUSTY-ROSE COLOUR TREND:
So cute with white socks.
Dip your toe into the re-emerging boho trend with this pretty pleated skirt.
The drawstring waist ensures you can get your perfect fit.
I always come back to Polène when in need of a handbag upgrade.
This also comes in five other shades.
In my opinion, this is the perfect party pouch.
This looks so much more expensive than it is.
I'd wear this with burgundy trousers, just as pictured.
The jersey composition means this will be as comfy as it is chic.
-
Butter! Olive! Chocolate Mousse! 6 Color Trends You'll Be Craving in 2025Let them cook.
-
Pamela Anderson Wore the Boho Boot Color Trend Everyone Will Wear This SpringSee ya, black and chocolate brown.
-
This Is the Only Color That Looks Better With Burgundy Than Black—PeriodRich hues unite.
-
Here's How Fashion People Are Already Wearing 2025's Biggest Color TrendIt evokes Grace Kelly–level glamour.
-
The Specific Color Combo That's Bubbling Up in NYC Right NowChic.
-
Trust Me—This Shoe Color Could Surpass Black in Popularity in 2025The new neutral.
-
New Yorkers and Europeans Agree—Wearing Flats in These 5 Colorways Will Make You Look So RichShe's fancy, she's busy.
-
The Surprising Color Trend With a Cult Following in Hollywood Right NowKaia Gerber is a fan.
