Leopard Print Is Chic, But Wearing This Alternative Print Makes You an Elite Fashion Person

Leopard print is one of autumn/winter 2024's biggest trends. It's pretty much impossible to miss right now, be it in stores, on social media or on the street. However, the print's sudden surge in popularity means that fashion people and brands alike will continue to explore new ways of feeding this fashion appetite.

Enter the new faux animal print coming to the fore. Quietly conquering the chicest wardrobes out there, cow print is the latest animal-inspired motif that stylish dressers are becoming obsessed with right now. Slowly seeping onto the scene, cow-print patterns have touched all major autumn silhouettes this year. From neatly-fitting jackets to chic shoulder bags and fun, fuzzy shoes, no item is safe from the new-season print.

Influencer wears the cow print fashion trend.

(Image credit: Getty Images)

Whilst the pattern might seem bold or difficult the style, its neutral colour palette of brown and white tones and the relaxed, squiggly design make it far easier to experiment with than you may have imagined. To cater to the growing trend, some brands have offered up heavily printed pieces, whilst others have incorporated the pattern in subtler ways, putting it on slim belts or shoes for a more approachable take on the trend.

Influencer wears the cow print fashion trend.

(Image credit: @sofiamcoelho)

A subtle nod to the enduring Western aesthetic that's kept cowboy boots relevant for several seasons now, cow print has evolved to offer a fresh design that feels both exciting and fun for 2024. Less commonplace than its leopard counterpart that has floated in and out of style for decades, cow print has never quite reached the same level of mass appeal, meaning that the trend still has plenty of mileage.

Influencer wears the cow print fashion trend.

(Image credit: Getty Images)

Mango's cow-print jacket flew out of stock in most sizes earlier this month, but plenty of other high-street and designer brands have started introducing the print into their collections, too.

A resounding favourite amongst fashion circles this season, read on to discover the cow-print fashion trend and see how stylish people are styling it right now.

SHOP THE COW-PRINT TREND:

Influencer wears the cow print fashion trend.

(Image credit: @_paulineleroy_)

Style Notes: Balance your cow print with pinstripe trousers for a supremely cool smart/casual look.

Influencer wears the cow print fashion trend.

(Image credit: @_paulineleroy_)

Style Notes: Keep the rest of your 'fit simple and let a playful cow-print bag do the heavy lifting.

Influencer wears the cow print fashion trend.

(Image credit: @aprillockhart)

Style Notes: This playful print is all you need to elevate a laid-back look.

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.