The Chic Bikini Trend Celebs and French Women Come Back to Every Summer
There are a few things that are on my non-negotiable list for summer. Firstly, a quality sunscreen (SPF is so important), secondly, plenty of linen (so I don't have to worry about what to wear every day), and thirdly, some uninterrupted time on the beach—after all, there is nothing quite like that feeling of reclining in the sun after a dreary winter. Given, then, my obsession with curating the perfect summer, it makes sense that I would have also given what to wear in and out of the pool plenty of thought. And no matter how many swimwear trends I spot cropping up each year, there is one classic I keep coming back to.
Forget low-rise bottoms, neons, florals and one pieces, because the simple (but iconic) gingham bikini is back for another summer and being snapped on beaches everywhere from Cannes to Cancun. Equal parts cute and chic, this retro inspired bikini has been a mainstay in the wardrobes of celebs since the 1950s, and whether you opt for halternecks, balconies, high-waisted or bandeau 'fits, there is cut to flatter every body type in this charming print. So, before you pack your suitcase with another trusty black swimsuit, allow me (Kendall Jenner, Gigi Hadid and Olivia Rodrigo) to show you just why the gingham bikini is a timeless trend that deserves your full attention.
How Celebs and Influencers Are Wearing Gingham Bikinis:
Style Notes: Kendall's simple red gingham bikini is so retro-coded.
Style Notes: Ditsy florals and gingham? Who knew that clashing two trends in one bikini could look so good. Well, Olivia Rodrigo did.
Style Notes: Did I also mention that Gigi Hadid is a fan too? And its no surprise that her Frankie's Bikini set sold out almost immediately.
Style Notes: We're still obsessed with expensive-looking brown, and brown gingham is the chic bikini we didn't know we needed until now. Just look at that high-waisted brief...
Style Notes: Those with bigger boobs will appreciate supportive underwiring over string bikinis.
Style Notes: If doubling up on matchy-matchy prints aren't your thing, try mixing and matching a block colour top with a gingham bottom.
Shop the Best Gingham Bikinis:
It's the pretty bow details for me.
Such a vibrant citrus shade deserves to be seen.
Honestly, I want this perfect bikini in every colour (but sunshine yellow is leading the way).
Don't fancy a halterneck? You can this print in bandeau too.
Boux Avenue swimwear is just as comfortable as their everyday lingerie offering.
Up Next, 6 Graceful Ways French Women Are Wearing This Anti-Trend Summer Staple In 2024
Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content. In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
-
Come Spring, People in London and Paris Will Be Swapping Their Black Shoes With This Pretty Alt
Flirty and feminine.
By Nikki Chwatt
-
5 Commute-Friendly Trends I'm Buying to Wear in NYC This Year
What to wear when you've got places to be.
By Natalie Cantell
-
I Don't Do Maximalism—6 Quiet Luxury Trends That Are Still Cool in 2025
On-trend, not trendy.
By Natalie Cantell
-
I Hate Winter, so I'm Shopping for Summer—5 Swimsuit Trends I'm Buying Now to Get Ahead of the Curve
See which styles made the list.
By Michelle Scanga
-
I Own Over 100 Bikinis—These Are the 10 I Wear Over and Over Again (and Why)
True life: I collect bikinis.
By Michelle Scanga
-
Every Going-Out Trend You'll See on the It Girls in 2025
Club classics ahead.
By Jasmine Fox-Suliaman
-
Well, That Was Quick: The Most Elegant Bag of 2025 Has Already Arrived
It's going viral.
By Anna LaPlaca
-
The "So Wrong It's Right" Way to Wear Sporty Jackets in 2025
Give it a try.
By Eliza Huber