It might feel too early to start planning for summer, but trust me, if you wait until the first stretch of warm days to at least buy a new bikini, I guarantee you'll find yourself sorting through the bare minimum of options—in other words, the scraps. Brands didn't just drop their 2025 swimwear collections for no reason. The data supports their decision that an early release is better, even if it still feels like winter for many people. That way, shoppers can start swimsuit season immediately once summer shows its face.
I get that it's hard to set aside time to properly swimsuit shop right now. When you finally get home after being out in the cold rain all day, scouring the internet for a new bikini isn't a top priority. Fortunately for all of you, I scour the internet for a living, which is how I ended up looking through all of the brand-new swimwear arrivals for 2025 on a Sunday afternoon, hand-picking the very best options for the season ahead. Below, find a curated list of what's good in the world of swimwear for summer—no long day of online shopping required.
When Reformation dropped a similar contrast-stitching maillot last year, it sold out instantly. Now that this red version is available, I'd be willing to bet the same thing will happen. Don't miss out.
This brown-and-navy color combo is so 2025.
Shop the matching Tie-Side Bikini Briefs ($39).
If you only buy one bikini before your summer vacation, make it this Sumo orange–colored Ref option. It's too good to pass up.
Shop the matching Elba Bikini Bottoms ($98).
This one-shoulder suit will be just as great styled with linen pants for dinnertime as it will on its own for the beach.
This halter-neck one-piece is the perfect mix of old and new.
Drop everything—Tropic of C just released an updated version of its celeb-favorite leopard-print bikini.
Shop the matching Praia Bikini Bottom ($90).
A classic choice you can enjoy season after season.
Oh, this one is fun.
Shop the matching Sisley Side Tie Bikini Bottoms ($95).
This one-piece looks so expensive.
Eres swimsuits are pricey, but the extremely high-quality material and classic design make them a great investment.
Shop the matching Les Essentiels Malou Bikini Briefs ($210).
After spotting (no pun intended) polka dots on the F/W 25 runways, I'm wholly convinced I need a swimsuit option ASAP.
Shop the matching '90s No-Tie String Bikini Bottoms ($55).
For a simple, low-coverage option, go with this teeny-tiny Zara pick.
Shop the matching Bikini Bottom ($36).
The chocolate-brown color on this set is to die for.
Shop the matching High-Waisted Draped Bikini Bottoms ($55).
Everyone who owns a Hunza G swimsuit owns at least three of them. They're that good.
This one's a need, not a want.
Shop the matching Contrast Bikini Bottoms ($60).
The halter neckline on this blue one-piece is so chic. I'd absolutely wear this as a bodysuit just as often as a swimsuit.
A little striped bikini is always a good idea.
Shop the matching Striped Ribbed Bikini Bottoms ($36).
The perfect mix of sporty and chic.
Shop the matching Side Tab Devin Hipster Bikini Bottoms ($75).
These bottoms will double as perfect base layers for sheer vacation dresses.
Shop the matching Faro Bikini Bottoms ($88).
I don't think a prettier swimsuit exists.
Just do it. You know you want to.
Shop the matching Leopard Bikini Bottoms ($36).
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