It seems like every summer, my Instagram feed becomes flooded with pictures of people soaking up the sun, enjoying exotic holidays and diving into lush pools. And so the envy builds. And at the top of my reasons-for-envy list is all the gorgeous swimwear.
Fran wearing an M&S bikini.
The issue with swimwear, in my mind, is that unless you're living the absolute dream life, which involves spending significant portions of your year on the beaches of hotter countries, you're not getting much wear out of your swimsuits. This, in turn, makes me nervous about splurging on bikinis or one-pieces, which can end up costing hundreds. This makes sense if you're investing in classic styles that you will happily turn to year after year, but many of us love the excuse to indulge in a new style to celebrate our travels. Enter: the wonderful world of high street swimwear.
Monikh wearing a Free People bikini.
Opting for one of these high street brands' swimwear is anything but a compromise. In fact, I think these affordable styles are giving the designer labels a run for their money. These clever brands are ahead of the curve when it comes to swimwear trends, meaning you're sure to find influencer-approved looks, as well as minimalist dream styles of sleek black swimsuits and beautifully cut bikinis.
Abi wearing an M&S bikini.
To help get you started on your swimwear journey, I've narrowed down the list of the affordable brands who are delivering the very best styles. Now you just need to book that holiday...
SHOP THE BEST AFFORDABLE SWIMWEAR BRANDS:
1. COS
A classic bikini that will never date.
These briefs look particularly comfy.
A gorgeous colour and an open back!
Perfect for a bride-to-be or those heading off on a honeymoon this year.
2. Marks & Spencer
I love this deep purple hue.
Such a flattering fit.
I love the bright orange, but it also comes in black.
This looks like a designer piece.
The tummy control and bra size-specific measurements ensure a perfect fit.
3. Understatement
We are all such fans of Understatement's inclusive sizing and flattering fits.
Like all Understatement's styles, these come in a range of styles.
There's a bunch of bottom cuts to choose from, but I personally love this one.
A white swimsuit is so elegant.
How chic.
4. H&M
Don't forget the matching briefs.
I love the one-shoulder silhouette.
The cut of these bottoms is so flattering.
I love a dropped back and a high-leg cut.
An easy, everyday bikini.
5. New Look
New Look swimsuits always have a little hint of glam.
This khaki tone is so on-trend.
Nautical stripes are a timeless classic.
Such a vibrant hue.
Barbiecore lives on.
6. Free People
Thanks to Hunza G, crinkle swimsuits are a huge trend—and this is a great, more affordable alternative.
This comes in so many colours.
The beading detail is such a cool touch.
A red swimsuit always looks cool
A holiday-ready swimsuit if ever I've seen one.
7. ARKET
I personally love a stripe.
A halterneck is so flattering.
When it comes to bikini tops, bandeaus styles are my ultimate favourite.
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