The Summer 2025 It-Girl Wardrobe: 7 Highly Specific Items They're All Wearing

Welcome to It-Girl Wardrobes, a quarterly column where we give you the download on the exact brands and items that fashion people are unanimously backing for the current season.
In my corner of the internet, all the coolest people are agreeing on the same few buys. The brand behind the flip-flops they're all wearing? They're Ancient Greek Sandals. The drawstring pouch bags that are winning over shoulder bags and clutches? They're none other than Ayllón. The viral 3D flower tank top that's commanding my entire feed at the moment? That would be Tory Burch. You see, the best dressers I know all seem to gravitate toward the same few items each season, and today, I'm making it my mission to document and outline them all here. Consider this your directory for cool summer 2025 style.
Whether it's a flip-flops brand, cult-loved tank top, or niche-but-emerging handbag, each of the seven brands and buys below come together to represent what good style looks like right now, at least according to the tastemakers I personally follow and take inspiration from. With that, discover all the highly specific brands and items that the best dressed women are all wearing ahead.
Tory Burch Flower Tank
Seemingly overnight, Tory Burch's flower tank top took over my entire social feed. The larger-than-life flower brooch, fastened right where the strap meets the neckline, is the detail that takes an otherwise humble white and black ribbed tank—summer's most enduring classic—and makes it one of the most exciting buys of the moment. I've already spotted them on fashion people like Courtney Grow and Devon Lee Carlson who posed for the summer 2025 campaign wearing one in black.
Ancient Greek Sandals Flip-Flops
Simply put, it's a flip-flop summer. The specific pairs everyone I know is reaching for? That would the Ancient Greek Sandals Saionara Flip-Flops. With their translucent jelly straps and range of candy-colored options like aquamarine and cherry red, they're the perfect pop of color to finish every low-key summer look.
Doen Silk Shorts
You've seen them, I've seen them—the viral Doen Iona Shorts are an A-list celebrity at this point. The silk shorts are finished a delicate lace trim making them one of the prettiest, and comfiest, shorts of the season. So popular, in fact, that they keep selling out before I can get my hands on a pair, but luckily I've sourced a few in-stock alts.
Ayllon Pouch Bags
Put down the shoulder bags and clutches. At least, that's what all the expert dressers I know are doing these days in favor of drawstring pouch bags. Emerging accessories label Ayllón is behind the coolest styles. Their beloved Calilsa Pouch is made from buttery leather and finished with a sculptural glass charm.
Flore Flore Tanks
There are basic tanks, and then there are Flore Flore tanks. The brand is a favorite of Kendall Jenner for a reason, after all, and that's because the quality and fit is unmatched. The Esmé style is a particular favorite right now with its sleek high neckline.
Dorsey Paracord Jewelry
Hold the gold and silver—paracord is the surprising material defining cool summer jewelry. Dorsey is one brand who's put a chic spin on the sporty rope with anklet, bracelet, and diamond-finished necklace options that are like an elevated version of the friendship bracelets I would make at summer camp as a kid.
Alaïa Genie Pants
Controversial, sure. But incredibly chic? Absolutely. Genie pants may not be everyone's cup of tea, but the fashion people who wear them—more often than not, the white cotton-poplin Alaïa pair—make the balloon pants look so effortless and forward.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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