I've Been Studying London's Coolest—These Are the 5 Colour Combos They're Wearing

Sometimes, all you need to do to refresh your wardrobe is simply reposition certain items that perhaps haven't been styled alongside each other before. However, I recognise that it can be hard to find the time to run such experiments successfully, so I always have a list of well-dressed women I consult via my Instagram feed to provide some jumping-off points.

Right now, I don't feel like I want to buy anything new, but I am getting a little uninspired by my daily rotation of black dresses with black tights and black boots. Easy and relatively chic? Yes. Exciting? No. One of the easiest ways to mix things up and revitalise your existing collection is to combine different colours, so I set about searching for some mid-winter inspiration, and the London-based influencers I follow promptly delivered the goods.

Looking to colour trends, rather than silhouette or styling ideas, can be one of the first routes into a new look. And although the SS25 runways are offering up plenty of tempting ideas for the new year, powder pink feels like a bit of a stretch during a dismal, stormy week in December. As such, let's take some outfit comfort from these weather-appropriate looks I've selected below. There are fresh takes on combining classics and neutrals, as well as a few more unexpected or directional hues that can effortlessly weave into your existing closet.

1. WINE + GREY

a girl wearing a grey coat and burgundy bag

(Image credit: @nlmarilyn_)

Burgundy has undoubtedly been the colour of autumn/winter 2024, and although it pairs well with many neutrals, grey acts as a fantastically plain (and chic) backdrop to make it really pop.

2. CAMEL + BROWN + BLACK

a street style outfit of camel suede jacket and skirt with a brown jumper and black accessories

(Image credit: @abimarvel)

Brown and camel tones dominated in the '70s so it makes sense that this formula has a retro feel to it. Add black to ground the look in the 21st Century.

3. PALE YELLOW + LEOPARD PRINT

two girls wearing lemon yellow tailoring and leopard print

(Image credit: @oliviaandalice)

Okay, okay, I know leopard print isn't a colour but at this stage we're all in agreement that it's basically a neutral. Rather than paired with more obvious black or brown, it looks really elevated against this pale, washed-out yellow tone which will continue to dominate in 2025.

4. OLIVE GREEN + DENIM BLUE

girl carrying a plant wearing a green coat worn with blue baggy jeans

(Image credit: @tia_dewitt)

Olive green came to the fore earlier in the year and provided a softer alternative to Brat green. It works beautifully in unusual formulas, like with baby pink, but trusty true-blue denim is a perfect partner.

5. PRIMARY RED + BLACK + WHITE

girl wearing a black coat, white shirt and black trousers with a red jumper tied around her waist

(Image credit: @sobalera)

What's black, white and red... no, seriously, this combination is classic but underrated! Just a dash of scarlet (yes, it's the "unexpected red theory" striking again) and a very simple outfit gets upgraded.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.