We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are donning editor-favorite Coach bags and limited-edition Birkins, Formula One world champions are co-chairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
J.Crew Teams Up With U.S. Ski & Snowboard
J.Crew is all in with sports. On March 20, the brand announced an upcoming multi-year partnership with U.S. Ski & Snowboard, the national governing body for Olympic and Paralympic skiing and snowboarding, that will see America's elite skiers and snowboarders outfitted in J.Crew apparel at the 2026 Winter Games in Milan and Cortina d'Ampezzo, Italy. The news marks J.Crew’s largest sports partnership to date.
Vintage will be the focus of the partnership's merchandise, according to a press release, with collections, set to debut in late 2025 and early 2026, drawing inspiration from vintage ski logos, J.Crew winter catalogs, and archival Olympic patches. Imagery is limited for now, but more will be available later this month when the partnership officially launches at the Stifel Sun Valley Finals in Idaho on March 25.
Louis Vuitton Reveals On-Track Signage at the F1 Louis Vuitton Australian Grand Prix
The 2025 F1 season kicked off in Melbourne at the newly renamed Louis Vuitton Australian Grand Prix, where the French fashion house debuted new on-track signage around the Albert Park Circuit. But it wasn't just any LV logo featured around the track. Instead, a newly rendered dynamic graphic version of the logo was showcased throughout the weekend, solidifying LVMH's game-changing partnership with the pinnacle of motorsport in 2025.
Lewis Hamilton Debuts First Paddock Fits as a Ferrari Driver
The wait is over. We officially know what Lewis Hamilton's first paddock fits as a Scuderia Ferrari driver look like, and no, they didn't disappoint. Throughout the first race weekend of the Formula 1 2025 season in Melbourne, Australia, Hamilton wore Jacquemus, Bottega Veneta, Willy Chavarria, and Zegna, opting for an even mix of formal and casual and touching on 2025 trends like nipped-in waists, chocolate brown, plaid, and elevated tracksuits (in red, of course).
WNBA Players Walk the Runway
Not one but two WNBA players were spotted on the runway during fashion month this season, with former Chicago Sky and Indiana Fever guard Kysre Gondrezick walking in Lapointe's 15th-anniversary show at the official NBA practice space in New York City. Meanwhile, Seattle Storm guard Nika Mühl headed to Paris to walk the runway at Kayelise's debut show in a custom blue gown during Paris Fashion Week. The brand was launched by Mühl's former UCONN teammate, Connecticut Sun star Olivia Nelson-Ododa.
Nika Mühl Signs With Under Armour
On Wednesday, much to the delight of UCONN fans everywhere, Under Armour signed a multi-year partnership deal with Croatian basketball player Nika Mühl, who was drafted in 2024 by the Seattle Storm. Though, as a rookie, she didn't get as much playing time in the WNBA as her loyal followers may have hoped, Mühl quickly made a name for herself in another way in the league, becoming the first rookie ever to make a W All-League Fits first team, as well as gaining the title of GQ's best-dressed rookie of the 2024 season. The 23-year-old worked with stylist Brittany Hampton throughout her rookie season, leading to show-stopping look after show-stopping look, including pieces by brands like Danielle Guizio and ROTATE. As part of her partnership with Under Armour, Mühl will serve as an ambassador for the brand on and off the court and compete in Under Armour and Curry Brand basketball sneakers throughout the 2025 WNBA season, which kicks off in May.
Lewis Hamilton Is Lululemon's Latest Ambassador
Lululemon kicked off the week with big news: Seven-time F1 World Champion Lewis Hamilton will join fellow star athletes Frances Tiafoe, Connor Bedard, and Jordan Clarkson as one of the brand's ambassadors. The announcement was first hinted at in a somewhat cryptic (at least to non-F1 fans) Instagram Reel on Sunday before being confirmed on Monday. According to a release by Lululemon, the partnership will involve the brand outfitting Hamilton for all training purposes, as well as Hamilton collaborating on "future design innovation and global advocacy work" via his foundation, Mission 44.
See the "No Holding Back" campaign video here.
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