These 30 Items Are Already Defining Fall 2024—Take Note

A collage of viral fall 2024 items, including Kendall Jenner carrying a The Row bag, Daisy Edgar Jones wearing a Chloé boho dress, and Laura Harrier in a one-shoulder Reformation top.
(Image credit: @kendalljenner; @lauraharrier; @piamance; Gotham/GC Images/Getty Images)

In the fashion world, it doesn't matter if it's 90ºF out. When the fall collections began trickling into stores, everything automatically transitioned from summer mode to autumn like a timed switch went off. Because of this, we could already infer which items would go on to dominate the season weeks out from its actual start date.

To do so, I start out by examining everything the celeb set's already worn from the fall collections—fall 2024 in this case—to see what their top-tier stylists took note of at the shows back in February. From the runways, we're already seeing boho take off as well as suede, chocolate brown, and leopard print. Next, I take to TikTok and Instagram to find out what's reaching viral status on a broad scale, from trendy and affordable steals to the designer items people are actually buying. Lastly, I hit up my co-workers and fellow fashion editors aka the holy grail of market knowledge. Nobody knows what's buzzing better than they do.

After hours of scrolling, inquiring, and, yes, shopping, I came up with a list of the 30 items that are destined to reach ubiquity this fall. Scroll down to find out which ones made the cut.

This story was published at an earlier date and has since been updated.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.