I Love You, But I Love Me More: 20 Valentine's Day Gifts I'd Buy Myself 

Maybe it's my commitment to romanticizing every aspect of my life, but I love Valentine's Day more than every other holiday. The pink and red, the festive bouquets, the chocolate desserts—I have no notes. Over the years, celebrations have taken different shapes, but one tradition that never wavers is the little treat I gift myself. No matter how many links I send or hints I drop, no one knows what I love better than I do, and Free People's Love Shop is exactly what I want this year. This festive edit has silky sets, frilly undergarments, personalized jewelry, and so much more. If you're looking to treat yourself or someone special, these 20 items are perfect for the occasion.