If You Want to Hear "You Have Good Taste," This Brand Is for You

Sponsor Content Created With Jenni Kayne

Collage of Jenni Kayne E-Commerce Models Wearing Cashmere Sweaters

(Image credit: Original Illustration by Audrey Hedlund)

Do you ever look at a brand and immediately want to embody its entire aesthetic? A brand that inspires you to trade in your downtown apartment for a ranch in Malibu or a charming cottage upstate? That's the way Jenni Kayne makes me feel. I have never had a clear vision of my future, but I do know that one day I'll have a closet full of casual, yet put-together pieces that I'll wear while tending to my garden. And I'll achieve that dream by shopping at Jenni Kayne.

In this era, when trend cycles change on the dime, this brand is my safe haven. Its cashmere sweaters, linen tops, cotton dresses, and leather accessories capture the essence of timeless style and good taste. The high-quality fabrics, ageless designs, and neutral color palettes transcend trends. With fall around the corner, there's never been a better time to make a few wardrobe updates and investments. So if you're like me and already preparing for a future filled with peace and luxury, shop my favorite Jenni Kayne pieces below.

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.