Don't Think, Just Shop—30 Summer Arrivals You Won't Second-Guess

Summer Outfit Ideas

(Image credit: Courtesy of Shopbop, Courtesy of Aritizia; Original Illustration by Makena Frederick)

We're all guilty of overspending this time of year. With a vacation here and a new linen dress there, I can hardly manage my finances when good times are to be had. That's what summer is for, no? But here's the thing: I still want to shop, and I bet you do too. So I've curated a "worth-it" shopping list stacked with products that won't induce buyer's remorse. I'm talking under-$50 basics, under-$200 shoes, and new beauty arrivals with rave reviews. Shop my favorite June finds below.

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.