I'm Looking for a Summer Dress That Prompts Compliments—These 6 Brands Are Up to the Task
After months of waiting, it finally feels like I can declare that summer has (nearly!) arrived. Whilst the British weather will never be fully reliable, we’ve been blessed with a smattering of 20-degree-and-over days, calling for one summer hero in particular: dresses.
As soon as the sunshine arrives, most of us find ourselves reaching for easy, throw-on styles that require less time spent in front of our wardrobes figuring out an outfit and more time soaking up the sun. Alongside the everyday dress callings, we’re well into wedding season, and with various other occasions along the way, we simply have to celebrate the best summer dress brands around.
As soon as the sunshine arrives my outfits tend to rotate between pretty dresses and linen trousers. Both excel in their easy appeal, though dresses often win out for the fact that they simply call for accessories to complete the look. But with hundreds—if not thousands—of dresses on the market, finding a place to start when expanding your forever summer wardrobe can feel like a huge task. Thankfully, I'm all about doing the hard work for you.
There are a few details I look for to ensure any addition to my wardrobe is the best that it can be. Elegant detailing from shirring to cut can be the difference between a good and a great dress, and a striking neckline can add an elegant touch to a simple piece. For me, silhouette is a big factor when the temperature rises, leading me to look to straight or looser styles rather than a more fitted silhouette.
As you'll see, each brand featured below has something different to offer. Take Rixo, for example, which has an array of playful prints, whilst others like Matteau are all about understated design details. Some excel in dressier frocks whilst others are ideal for everyday dresses that will take you from picnic to work meeting to dinner out. One thing all these brands have in common is that their dresses are undeniably chic.
Keep scrolling to explore the six best summer dress brands.
1. Dôen
Style Notes: Dôen masters pretty dresses and the latest collection is one of my favourites yet. With soft ruching, delicate bows and pared-back colour palettes, the brand's dresses are incredibly easy to fall for.
Add sandals for beachside trips or ballet flats and a cardigan for the city.
2. Nobody's Child
Style Notes: Taking a peek at any one of these dresses, you might be surprised to find out that they're from the high street. With most styles coming in at under £100, Nobody's Child takes great dresses seriously, meaning there's a style for everyone and every occasion.
The elegant square neckline and delicate shirring has made this a favourite amongst our editors.
You'll always have something to wear this summer with this chic black dress.
I'm all about pretty details right now, and the bow motifs are it.
This versatile dress comes in 16—yes, 16—colourways.
3. Rixo
Style Notes: London-born Rixo does all things dresses very well, from elegant occasion styles to instant everyday outfits, with many pieces ready to be dressed up or down at will. The brand is a standout when it comes to bold prints and playful shades.
Rixo shows off its design prowess with the many intricate details of this dress.
The bold print is balanced out by the understated design, making for a very chic result.
This would make for a great wedding guest dress.
4. Free People
Style Notes: Bringing a sense of bohemia to the proceedings, Free People's dresses embody the laid-back vibes we're all looking forward to this summer. The attention to detail of each style always stands out, along with the array of shades that its best styles are available in.
Free People brings this dress back every year due to popular demand.
This is the first piece I'll be packing for my summer holiday.
I always find joyful shades when exploring the brand's new-in section.
5. Reformation
Style Notes: It's hard to pin down one category that Reformation does the best, as it really is that good, but a special mention is deserved for its dresses. Mixing contemporary cuts with a sweet edge, Reformation manages to create It dress after It dress, and continues to re-issue the very best.
This airy linen style is beginning to pick up.
Reformation's best pieces come in extended sizes too, like this consistently chic Tagliatelle dress.
From the light linen fabric to the delicate print, this dress is sure to be a favourite.
6. Matteau
Style Notes: Matteau knows that subtlety can make waves. Taking neutral colour schemes, the brand's designs are impactful through design details like texture and cut.
From the colour to the shirring and the length, every detail of this dress is perfection.
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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