Suddenly, Celebs and Fashion People Are Wearing Sneakers in This Trending Color

Though we’re slowly moving towards spring, there’s one major trend that fashion’s most attentive are bringing with them into the warmer months and beyond. Cropping up all around us, the style set favors jackets, knits, and trousers in rich chocolate-brown shades this season, but the latest item—and possibly my favorite—to receive the brown color treatment is the sneaker.
Suddenly, everyone is swapping their vibrant red and yellow pairs for this supremely sophisticated neutral. Adding an elevated edge to a decidedly casual footwear option, the brown sneaker trend merges a refined color palette with the most comfortable shoe out there. Softer than black, yet just as striking, the deep hue has become a pillar of my wardrobe as of late. Styling so easily with the heavy knits I was wearing all winter, I’m certain this rich color trend will look even chicer with my spring capsule collection—think lightweight dresses and suede jackets.
I'm not the only one considering incorporating this trending tone into my footwear collection. Adidas has, in recent months, upped its offerings of the classy neutral—and they're going down a treat on the shopping side of things. Recently spotted on model Bella Hadid, Hadid styled her brown Adidas SL 72 sneakers with a matching leather jacket and dark wash jeans for a spring-ready look that's so 2024.
Whilst Hadid was tempted by Adidas's trending pair, there are plenty of other worthy contenders on the market. Designer favorites such as Loewe and The Row have also produced compelling iterations, whilst more approachable brands like Reformation and Asics have, too dabbled with the shade. To shop the new-season season trend that's backed by a Hadid, read on to discover our edit of the best brown sneakers to buy now.
SHOP THE BROWN SNEAKER TREND
Already a favorite of Bella Hadid, these are bound to sell out very soon.
These quick-lace sneakers are a fashion fan's favorites.
These also come in four other neutral shades.
This rich, chocolaty shade is going to be everywhere in 2024.
Style with a dark beige or warm brown knit for a chic tonal look.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
-
Every Major Shoe Trend That Will Take Over in Fall 2025
Here's what was big on the runways.
By Kristen Nichols
-
Re: Your Ballet Flats—Here Are the Chicest Ways to Wear Them This Summer
Because we know you're wondering.
By Michelle Scanga
-
It's Here: 2025's Most (Unexpectedly) Elegant Flat-Shoe Trend
It works with everything.
By Nikki Chwatt
-
I Hate to Say It, But These 7 Sandal Trends Have Got to Go—7 I'm Shopping Instead
It's not you. It's me.
By Anna LaPlaca
-
Try Any of These 5 Spring Shoe Trends, and You Won't Be Able to Stop Staring at Your Feet
I'm obsessed.
By Jennifer Camp Forbes
-
The Chanel-Inspired Flats Trend That Looks Elevated, Luxe, and Instantly Polished
Just ask Alexa Chung.
By Anna LaPlaca
-
Move Over, Mesh Flats—Your Successor Is Hot on Your Heels
It's trailing close behind.
By Jasmine Fox-Suliaman
-
All the It Girls and Celebs Are Shelving White Sneakers for These 6 Colors
Spring's most comfortable trends.
By Natalie Cantell