I'm Calling It—These French Sunglasses Are Destined to Go Viral

Model wearing the new Reformation x Jimmy Fairly black sunglasses with a button-down shirt and a cropped tank top.

(Image credit: Courtesy of Reformation)

I don't know about all of you, but I struggle in the sunglass department. For someone with a shopping problem and a genuine fear of leaving the house without eye protection (more often for aesthetic appeal than utility, if I'm being honest), I should own far too many pairs. And yet, I've only really ever found one style that I like, wearing them day in and day out, whether it's sunny or not. My biggest fears came true, though, when I started to tire of my go-to shades, sending me on a hunt to find a replacement. I was coming up seriously short until this morning, when an email from Reformation arrived in my inbox.

Today, the fashion brand most known for its faultless linen options announced the arrival of its collaboration with French eyewear favorite Jimmy Fairly. Made up of five styles—the Coline, the Brune, the Joan, the Joséphine, and the Flore—the Reformation x Jimmy Fairly collection was entirely crafted in France with the oh-so-chic vintage French-girl look that we talk so much about at Who What Wear in mind throughout the design process. There are oversize options for any and all willing participants, as well as '90s-esque styles that bring to mind old photographs of Kate Moss, Sade Adu, and Carolyn Bessette-Kennedy. Basically, everything I've been looking for in a new pair of shades is currently available for less than $200 at Reformation.

Reformation model wearing the new Reformation x Jimmy Fairly sunglasses in the campaign.

(Image credit: Courtesy of Reformation)

Reformation model wearing the new Reformation x Jimmy Fairly sunglasses in the campaign.

(Image credit: Courtesy of Reformation)

There's only one problem. Even though all five of the new Reformation x Jimmy Fairly sunglass styles, which are made of 100% plant-based and biodegradable bio-acetate, just arrived on Reformation's website this morning, some styles are already selling out. Scroll down to shop your favorite pair and colorway before the limited-edition collection is gone for good. I know I will be.

Shop the Reformation x Jimmy Fairly collection:

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.