I'm a Shopping Editor—These Are the 47 Items That Have My Attention Right Now

The best new fashion and beauty items.

(Image credit: @smythsisters)

Making shopping lists is my thing. I'd say at least half of my days are spent scrolling through key retailers to uncover those special gems that I think could be excellent additions to your wardrobe and life. Today, I'm here with an edit of all of the recent finds that have my attention.

Below, I rounded up the items that piqued my interest the most recently and are perfect because they're chic, cool, versatile, pretty, useful, or all of the above. As a preview, I'm referring to items like elevated basics (ahem, the Gap set featured above), gorgeous sandals, décor standouts, and beauty items I legit can't stop thinking about.

Keep scrolling to shop all of the items I'm into right now.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.