In Case You're Interested, These 10 Aritzia Finds Are About to Go Viral and Sell Out
For years, Aritzia was one of those brands that I only really shopped in person. The store in SoHo is beautiful (albeit very packed with excited Effortless Pant shoppers) and convenient, so whenever I'd pass it or find myself in need of something to complete an outfit, I'd just pop in and usually find an item or two to take home. But if there's one thing I've learned from years of competitive shopping, it's this: When it comes to big fashion brands, what's stocked in stores is only a fraction of what's actually available, and usually, the coolest (less commercial) pieces are online.
That is how I ended up sitting on my computer doing a 360-degree scan of Aritzia's website, scouring every inch of it to unearth those hidden discoveries that you can only find virtually. I went through every in-house brand with a fine-tooth comb, including Babaton, Wilfred, The Group by Babaton, and more. I also checked out Aritzia's third-party denim selection from labels such as Agolde and Citizens of Humanity. The result? Well, I'll let you find that out for yourself. But as a hint, it involves the 10 most-likely-to-sell-out Aritzia items for fall (and beyond).
Shop the 10 best Aritzia items right now:
I just got this high-neck sleeveless top and can honestly say that it's one of the best items I've bought all season. The fit is incredible, and it looks so expensive.
The longline and high-neck silhouette of this vest make it far more sophisticated and elegant than traditional waistcoats.
Super-high-quality denim around the $100 mark is hard to find, but this pair fits the bill to a T.
This is not your average T-shirt. Not even close.
If you, like me, are dying to get your hands on Saint Laurent's new belts but can't afford one at the moment, this solid brass alt that's $78 and so chic is a stellar option.
Don't save the above belt for just jeans and trousers. Style it with skirts, too, whether they have belt loops or not.
What a color. This eggplant shade will make every outfit better—period.
Both my co-worker Kristen Nichols and I swear by these Citizens of Humanity jeans, wearing them on a weekly basis. The fit is just unmatched.
This cashmere hoodie should accompany you on every trip you go on moving forward. I can't think of a better in-flight companion.
I actually bought the black version of these right before my recent trip to Paris for the Olympics to wear on the flight but ended up wearing them countless times there and since I got back to NYC. They're so comfy but still look very chic.
Shop more fall finds from Aritzia:
I love the idea of a matching set with this top and some trousers instead of a blazer.
Never say no to cashmere, especially when we're just seconds away from fall.
According to the runways, peacoats are about to have a huge comeback for fall and winter.
A classic belt like this one will get tons of use, whether you style it with jeans, trousers, skirts, or dresses.
It's true. Cigarette pants are back.
A cashmere sweater this good being on sale is a recipe for a sellout. Act accordingly.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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