I Usually Avoid Black Friday, But Even I Can't Resist Deals From These 3 Brands

I usually stay away from Black Friday sales because I have a tendency to spend money on things I don't need. Sound familiar? This year, however, I have made a small exception strictly for three of my all-time favorite brands: Madewell, Everlane, and Gap. I regularly shop from this trio year-round, and I'm always pleased with my purchases. That's why I'm confident that breaking my Black Friday fast will be worth it this time around.

What's attracting me to these brands? At Madewell, I'm particularly jazzed about the Sculptural-Buckle Shoulder Bag in Suede, which is currently reduced from $158 to $95. I love everything about this purse, from the sleek silhouette to the trendy color, and I can see myself using it daily. From Everlane and Gap, I've curated a mix of officewear staples, party pieces, and practical accessories. Scroll down to shop my favorite early Black Friday deals.

1. Madewell: 40% Off Everything Using Code MADEBETTER

2. Everlane: Up to 50% Off Almost Everything

3. Gap: 40%–60% Off Select Items

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.