Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Call me a fan girl, but my favorite stories on Who What Wear are my fellow editors' personal shopping lists. Who needs ChatGPT when you have dozens of colleagues who can effortlessly name-drop every new fashion and beauty arrival on the market? Our Most Wanted series is the best way to see what editors are actually buying after perusing hundreds—scratch that, thousands—of products every week. Here's what made my short list this month.
This may be sacrilegious to say as a fashion girlie, but it takes a lot for me to get excited about new arrivals, let alone make purchases. However, January's latest arrivals have me pulling out my credit card at record speed. My list includes peeks at spring trends like pretty pastel pinks, hair cuffs, and canvas jackets—everything I want to wear now and in the coming months. Plus, I snuck in a few beauty arrivals I can't survive winter without. So instead of stressing over what trending items to buy this month, take a scroll through my favorites below.
The struggle to layer a sweater under my coat ends here.
It's the color combination for me.
The perfect everyday sweater.
Jeans are getting slimmer in 2025.
The next It sneaker, perhaps?
My favorite chore coat just came in new colorways.
So sweet.
I'm seeing more and more cropped jackets like this one on my Instagram feed.
These give the same luxe look as The Row.
A universally flattering sunglass shape.
Almina Concept is my go-to brand for securing cozy, under-$300 sweaters.
My ideal work-from-home fit is a chunky knit with these pants.
This new arrival from Staud caught my attention.
Prepping for spring with this blush colorway.
Jeans meet trousers.
Another pair of loafers to fawn over.
The easiest way to elevate your ponytail hairstyles.
Sculptural pendants have been buzzing for a minute, but I like the look of this one the most.
A Spinelli look-alike for your ears.
This new shade of the famous Lipsoftie is calling my name.
I've been on the hunt for a powder that won't make my skin look drier than it already is. This one comes highly recommended.
This is the lip stain I rely on for the gym, the office, and everywhere in between. I own the shade Cherie, but Bitten is next on my to-buy list.
I'm due for a repurchase of this soothing oil cleanser that removes all my makeup without irritating my eyes or skin.
I'm new to the essence game, but after trying this one, my skincare routine will never be complete without it. The instant hydration and glow it brings my skin is borderline magical.
If you couldn't tell by now, my dry skin is begging for help this winter. This moisturizer is up next on my to-try list.
Winter is the perfect time to correct summer sun damage. I'm starting with this new launch from Allies of Skin.
2025 is the year I nail Sienna Miller's signature waves. I hear this tool is the trick.
I'm always first in line to try a new launch from Dae.
A luxe shower experience starts with this body wash.
I love everything Cyklar is putting out these days. The product, the scents, and the branding are all 10/10.
