H&M Launched Its Most Luxe, Sophisticated Collection to Date—Here's Everything I'm Buying

Anna LaPlaca wearing pieces from H&M Studio A/W 2024 collection.
(Image credit: @anna__laplaca)

Elegance, elegance, elegance. It's the been the buzzword at the center of all things cool this year and the main descriptor for 99% of my clothing-related purchases. That's meant luxury labels by the likes of The Row and Loro Piana are what have littered my mood board and wish list, but for the sake of my budget, I've been on the hunt for sophisticated pieces that achieve this vibe without requiring a small fortune. H&M is the latest to answer this call and their latest AW24 Studio collection is oozing with a luxurious vibe.

Twice a year, the retailer launches a Studio collection comprised of a well-edited capsule of their most trend-forward pieces with the quality to match. Season after season, these collections sell out in the blink of an eye causing a fashion-person frenzy on drop day, and the fall/winter 2024 collection is no exception.

Inspired by the moody sophistication smoky jazz clubs and the day-to-night wardrobe of the genre's artists, the collection is a case study in the foundational pieces that make up a stylish wardrobe—denim, tailoring, eveningwear—but done in a very timeless and cleverly versatile way. Think shirting that transforms from fitted to boxy by a single button and relaxed suiting that's cool without trying.

I got an exclusive preview of the collection at the H&M HQ in Stockholm some months ago and after going through everything piece by piece and trying on several standout, I landed on 13 favorites below. From a leopard-print organza top to a sophisticated bouclé skirt set, discover and shop the best pieces from the H&M Studio AW24 collection.

Pleat-Detail Organza Blouse + Tailored Wool Pants

Anna LaPlaca wearing pieces from H&M Studio AW24 collection

(Image credit: @anna__laplaca)

I knew I was going to pull this perfect leopard shell right out of the gate, and it exceeded my every expectation. Made from organza for a sheer look but layered so as not to be too sheer, it's the ideal piece for an evening wardrobe that's striking but still quite wearable—and better yet, is the kind of piece that makes the outfit. I tucked it into the straight-slouchy trousers to prove my point: the top speaks for itself.

Wool-Blend Hourglass Dress + Padded Crossbody Bag

Anna LaPlaca wearing pieces from H&M Studio AW24 collection

(Image credit: @anna__laplaca)

This might be the LBD to end them all. Made from a thick, wool-blend material that holds its shape, it features an hourglass silhouette made all the more dramatic by the hip pads that give it a very editorial look. Honestly, looking at the photos they don't even do it justice. This is one of those pieces you just have to experience to fully understand. I grabbed the padded patent-leather clutch to give the cocktail dress a more playful feel.

Wool-Blend Jacket + Tailored Mini Skirt + Button-Front Knit Top

Anna LaPlaca wearing pieces from H&M Studio AW24 collection

(Image credit: @anna__laplaca)

Tailoring is something that H&M does particularly well, and to me, this skirt suit is the ultimate testament to their expertise. Not to play favorites, but this blazer and mini skirt are easily two of my top picks. I'm a sucker for a big jacket, so the shape of the blazer immediately won me over. It's boxy and oversized in the best way and features a slanted hem that's longer in the front along with covered buttons, two subtle details that impressed me most.

I also need to talk about this knit top because the not-quite-turtleneck-not-quite-polo-neck neckline was really something else. The silver buttons made it feel especially premium.

V-Neck Cashmere Sweater + Poplin Tuxedo Shirt

Anna LaPlaca wearing pieces from H&M Studio AW24 collection

(Image credit: @anna__laplaca)

H&M was ahead of the curve when they opted for this shade of powder pink to pepper in because it's a color we've noticed repeated all across the spring/summer 2025 collections this fashion month. Their take comes in the form of a V-neck sweater and modular button-down shirt. I wore them layered but want to call out the elements on this shirt that set it apart from any other button-down I've seen. Savvy buttons at the top allow you to choose between wearing it with or without the collar and two more on the sides of the shirt can either be fastened for a nipped-in waist or undone for a more traditional shirt shape, so it's like getting four in one.

Tapered-Waist Jacket + Wool-Blend Mini Skirt

Anna LaPlaca wearing pieces from H&M Studio AW24 collection

(Image credit: @anna__laplaca)

This skirt suit is giving me major Upper East Side energy. The high notched collar, the thick bouclé fabric, the perfectly-tapered waist—everything about this set just oozes sophistication.

Graphic-Patterned Dress + Kitten-Heeled Leather Slingbacks

Anna LaPlaca wearing pieces from H&M Studio AW24 collection

(Image credit: @anna__laplaca)

I ventured a little outside my comfort zone here, and I'm glad I did because this swingy dot-printed dress is a whole moment. The scarf-like neckties were ultra-chic and the dots were surprisingly more wearable than I would have imagined.

More from the FW '24 Studio Collection

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.