When it comes to shopping the sales, it can be easy to assume that these are end of season pieces that you'll have to wait months to add into your wardrobe. Sometimes this is the case, but often we find that brands will have sudden mid-season, or in this case start of season, sales that are full of excellent new in buys primed to be worn instantly. Investing in premium pieces is never a bad idea, but the high-street also has great options for high-quality classic buys. One of my go-to stores for affordable stylish pieces is H&M, and if you love the brand as much as I do, you probably spend a lot of time looking at the new-in section for elevated basics and refined staples. I'm always browsing the site for premium-looking items that I can add to my wardrobe, so today, imagine my delight when I logged into my account to see there was an exclusive sale going on right now, offering members up to 15% off a selection of items, including plenty from the new-in range.
If you're not already an H&M member I'd strongly suggest becoming one. You can sign up here for free and receive a number of different perks, most notably exclusive sales of a wide selection of clothing, shoes and accessories. Luckily, this particular sale applies to their new-in range as well, meaning there are so many different items to choose from.
Liv Madeline wearing an H&M linen shirt.
Whether I'm looking for a new season coat, or searching for sleek tailoring that I can wear to the office, H&M is my go-to high-street store all year round. Whenever a sale pops up, it can be easy to fall into the trap of buying trend-led pieces simply because the price is cheaper. However, I'd suggest focusing on more classic, expensive-looking staples that you can wear on repeat the rest of winter. What's more, some of the brand's best-selling pieces are included in the 15% off sale, from a beloved cashmere jumper to the latest trending handbag.
To apply the discount, head to 'account & rewards' in the account section to find the 15% Members Day offer. Click redeem and voila! The 15% off discount will be added to your basket.
Keep scrolling to shop 23 expensive-looking staples that are on sale at the moment.
Shop the Best Items to Buy in H&M's Member's Sale:
Ready your winter wardrobe for the incoming chill with this highly elegant coat.
Yes, even H&M's sumptuous cashmere has made it into the sale.
I'm snapping up H&M's best-selling tote bag.
Bring a boho edge to your cold-weather looks with this floaty dress.
I have a feel this will be seriously popular.
I'm into this whole look.
Knee-high boots come back every year. Now is prime time to snap up your forever pair.
Wide-leg trousers are a modern staple.
For the coldest days, rely on a warm puffer coat.
Deep burgundy is so chic at any price point.
Swap your cotton skirt out for this refined coated style for the winter months.
Every wardrobe deserves an excellent trench coat to rely on.
Stripes are eternally chic.
Your work looks just got even chicer.
A classic black coat will seamlessly blend into your wardrobe.
Bold cuffed jeans are having a moment! Nows the time to tap into the trend.
Soft, cosy and under £50!
The nice top to pair with your jeans.
Just add knee-high boots.
Style with skirts, jeans, tailoring and plenty more.
Bring a contrasting texture to your looks with this pair of coated trousers.
I still can't believe this hasn't sold out yet.
Loafers are a year-round staple.
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