I Literally Gasped When I Saw These Expensive-Looking H&M Blouses—They're Perfect for My Boho Era

Since Chloé's A/W 2024 runway show in February this year, I've been unable to shake my obsession with everything boho. Newly enamoured by ruffles, frills, lace and volume, I've been waiting patiently for boho-inspired collections to launch in-store ever since.
Craving a boho-boost, you can imagine my delight when I can stumbled across H&M's store-front this week to find the trend was—at last—out in full force. Peppering the shop floor, feminine and elegant boho blouses rift of the trend set by the A/W runways, encapsulating an elegant energy in a relaxed and laid-back way. What's more is that the fabrics look premium and not cheap or flimsy, because we all know this is one trend that can easily veer into looking a little throwaway or costume-like.
Perfect for styling with jeans, skirts and tailored trousers as we move into the autumn months, the pretty top trend is set to be a key seasonal buy.
With a wide range of styles to choose from, I've edited their collection down into the 12 new blouses that I love the most. Read on to discover and shop H&M's boho blouses below.
SHOP H&M'S BOHO BLOUSES HERE:
The voluminous blouse will move with you beautifully as you walk. This is the one that stopped me in my tracks on Regent Street.
Style on its own during summer or layer underneath a leather jacket in autumn.
Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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