As autumn approaches I'm growing more and more desperate to revive my wardrobe with some thoughtful additions. Rather than buying fleeting trends that disappear as quickly as they came (something we never advocate here at Who What Wear), this season I'm taking a tactical approach and shopping items in some of the key colours that I spotted on the autumn/winter 2024 runways.
Keen to give autumn capsule a refresh whilst ensuring the purchases wont feel "dated" by this time next year, but also not wanting to bankrupt myself in the process, I took my search straight to H&M for reasons that, in a moment, will become very obvious.
What can I say? H&M does colours well. The brand always has done. And, right now, the affordable hotspot is channelling its energy into four expensive-looking colours; the sort that will make you look richer just by wearing them (yes, that's a thing).
From elegant trench coats, to chic shoulder bags, all painted in a slew of well-chosen autumn shades, read on to discover the colour trends that H&M is getting so right for autumn.
4 AUTUMN 2024 COLOUR TRENDS H&M HAS MASTERED
1. BURGUNDY
Style Notes: The grown up alternative to the bright red shades that dominated over summer, this autumn, the style set are settling in to the burgundy colour trend. Appearing all over the autumn/winter runways in the form of chic leather goods and cosy garments, burgundy is gearing up to take its place as the most important shade of the season.
Layer this over a white tee or button it up and style on its own.
This cute shoulder bag looks more expensive than it is.
This would look gorgeous paired with a powder-pink knit.
These look so high-end.
This also comes in black, but the burgundy feels extra special.
This also comes in black and grey.
2. KHAKI
Style Notes: Khaki is back in a big way for autumn 2024, and I couldn't be happier about it. I've already seen khaki trench coats out and about in London, and now I'm expecting to see the trend ripple out onto so many other clothing items too. The muted tone has an air of elegance about it, which makes it look expensive by proxy.
Khaki trend coats will be a major trend this autumn.
This will instantly elevate any jeans look.
Perfectly preppy.
Trust me, this won't be in stock for long.
A bag is a great way to road test a new colour.
Style with knee high boots or wear with mary janes.
3. BROWN
Style Notes: Everywhere I look fashion people are swapping their black basics for this more refined shade. A little lighter and a whole lot more wearable, the brown colour trend is one of the chicest of the season. Wear top-to-toe for maximum impact or use to make other colours in your wardrobe feel glossy and sophisticated.
White shoes aren't the first thing I'd think about pairing with a brown dress but wow, it works.
These look so much more expensive than they are.
A skirt you can dress up or down.
This also comes in six other shades.
This also comes in a vivid read shade.
I know you're stylish if you own a distressed brown leather jacket.
4. BABY BLUE
Style Notes: Not your typical autumn shade, the pale blue colour trend has been on the up for several seasons now. Pairing so well with black, brown and navy, this fresh hue is an easy and elegant way to brighten up your autumn wardrobe.
So elegant, especially if you style it with the burgundy bag above.
Knitted skirt sets are going to be a key trend this autumn.
This wont stay in stock for long.
A cute autumn wedding guest outfit option.
The oversized sleeves add a romantic element to your styling.
This also comes in a classic grey hue.
-
30 Zara, Mango and H&M Items That Look Triple Their PriceYou should make room in your closet.
-
The Coolest Fall Staples Are at H&M, Abercrombie, and Madewell—You'll Love These 35Chic sweaters, jackets, and more.
-
32 Under-$150 Fall Aritzia, Zara, and H&M Buys You'll Regret Resisting—PeriodBuyer's revenge.
-
Sweater Season Is Almost Here—These 30 H&M Picks Are Super Chic and on SaleThese are guaranteed to sell out.
-
If These 31 H&M Buys Don't Sell Out by September 1, I'll Be Very SurprisedI'm willing to put money on it.
-
I Think These 28 H&M Items Will Make Any Fall Wardrobe Feel Even ChicerSweaters, denim, jackets, and more!
-
I Just Found the Perfect $30 Alt for J.Lo's $800 Gucci Jeans—You're WelcomeThese will be sold out by 9/1.
-
My Friend Wants to Start Looking at Fall Fashion—I Sent Her These Finds From H&M, Madewell, and AbercrombieFrom jackets to sweaters.
