I Usually Avoid Cyber Monday, But Even I Can't Resist the Last-Minute Deals From These Chic French Brands
I have to admit that Cyber Monday sales don’t usually grab my attention. If I didn't want to buy something at full price, why would I buy it on sale?
However, this year feels different—I’m finding them surprisingly hard to resist. Why? Because so many of my favourite French brands are joining in on the discounts. I’ve always been captivated by the effortless elegance and je ne sais quoi of French design, and right now, many of the labels I adore are offering some incredible Cyber Monday discounts. So naturally, I couldn’t resist browsing through their newly-stocked sale sections to see what treasures might be waiting.
Annemiek Kessels wears an outfit from The Frankie Shop.
From timeless tailoring to chic accessories, the range of elegant pieces that have been discounted this weekend is too good to pass up. If, like me, you’re tempted to indulge in some Parisian-inspired wardrobe updates, keep scrolling to discover the best Cyber Monday finds from my favourite French brands, including The Frankie Shop, Lemaire, Le Monde Béryl, Maje and Isabel Marant, before the curtains close on Cyber Monday.
5 French Brands I'm Shopping This Cyber Monday:
1. The Frankie Shop
Add a pair of leather trousers and some pointed-toe kitten heels and move through party season in style.
2. Lemaire
This dusty-rose shade styles well with cream, brown and burgundy tones.
3. Le Monde Béryl
These black mesh flats are an instant outfit elevator.
Cow print is set to be a key 2025 trend.
Such a lovely colour—these will be gorgeous for party season.
4. Maje
Style with tights and knee-high boots.
Add a pop of red to your winter wardrobe.
5. ISABEL MARANT
Simple, versatile black flats are a true wardrobe essential.
This light tan shade of these boots is so easy to slip into a capsule wardrobe.
This would looks so good with a roomy knit and knee-high boots.
I'd wear it with an oversized leather jacket and some knee high boots.
Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.
On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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