It's My Job to Find Amazing Shopping Picks—These 27 New-In Buys Have My Full Attention Right Now
As a fashion editor, it's safe to say that curating a chic wardrobe is second nature to me. My job revolves around discovering pieces that feel timeless yet exciting, practical yet elevated—basically, the ones that will have you saying, "I need that in my life." Whether it's a wear-everywhere blazer or the kind of dress that becomes the star of your rotation, I pride myself on spotting the winners before they hit everyone else's radar. It's not just about knowing what's trending, but finding those items that fit seamlessly into your existing wardrobe whilst offering something fresh. So, when I say a few pieces from one of my favourite brands—Free People—have recently caught my full attention, you trust that they're worth a closer look.
When it comes to sourcing both versatile staples and standout pieces, Free People is the destination I consistently recommend—even to friends who wouldn't call themselves fashion savvy. The brand's aesthetic strikes the perfect balance between laid-back and polished, meaning there's something for just about everyone. Case in point: I've lost count of how many times my sister has "borrowed" my go-to Free People jacket (it works equally well with jeans or thrown over a dress). And don't get me started on the cult-classic flares—they've been a wardrobe mainstay of mine for years. Free People has a knack for creating pieces that feel personal, whether you lean towards bohemian prints or minimalist staples, and that's exactly why it remains a favourite.
Whilst a mention of Free People likely brings to mind breezy summer dresses and festival-ready outfits, the brand's winter collection deserves just as much attention. This season, the new arrivals section is packed with cosy knits, effortless outerwear and elevated basics that make layering a joy rather than a chore. I've already bookmarked a faux-shearling jacket that feels like a winter MVP, a cable-knit sweater perfect for fireside evenings and a metallic midi skirt that's practically begging to be worn to every festive event on my calendar. Finds like these—wearable, versatile and subtly statement-making—make shopping the winter collection such a treat.
Below, I've rounded up the 27 new-in pieces I can't stop thinking about, and trust me: you're going to be tempted.
Shop My Favourite New-In Picks From Free People:
I'll be wearing mine to stay super cosy this season, and every winter to come.
This jacket is a favourite amongst Who What Wear UK editors.
All you need for a chic brunch look is a great midi dress and ballet flats.
What to wear for casual get-togethers. Just add tights and whatever footwear you fancy.
Made from ultra-soft cashmere, this will become one of your most reached-for pieces.
Free People nails denim, and these jeans in an on-trend barrel cut are no exception.
The oversized silhouette of this puffer makes it a layering dream. Simply pair it with a chunky knit and jeans for a cosy weekend look.
The elongated hem makes this perfect for layering over leggings or skinny jeans.
Loafers will always be the first shoe style I recommend everyone has in their wardrobe.
Brown is everywhere right now, and this cardigan with its chunky buttons is an easy (and warm) way to incorporate the colour trend into your daily looks.
Speaking of brown, you can't go wrong with a pair of knee-high boots in a chestnut shade.
These relaxed-fit boyfriend jeans are so easy to wear. Just add trainers and a striped tee for a classic off-duty look.
Floral details add a playful edge to this cosy cardigan, making it feel fresh and fun.
Sturdy yet stylish, these boots are perfect for navigating icy streets without sacrificing style.
Low-slung, baggy trousers are having a moment, and this pair is perfect for casual styling with oversized knits.
A poplin skirt is a wardrobe workhorse, and this one has a slight sheen that feels subtly festive.
This figure-skimming dress is a winter-to-spring hero. It comes in five colourways, but I’m eyeing the cream for its fresh tone.
A gorgeous, classic and cosy coat that will serve you well for years to come.
Humaa is the Junior Branded Content Editor at Who What Wear UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from the Who What Wear US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list–spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain