The 37 Best J.Crew, Zara, and H&M Pieces in All the Trendiest Fall Colors

Every season, plenty of fashion trends come and go that are tricky to wear or even wrap our heads around. Color trends are different—even the most unusual color trends can be wearable if it's the right piece. Color trends are accessible and universal. A few years ago, I was traveling back from London, and the airline's gate agent who was checking passports asked me what spring's big color trend was going to be after I told her I was in the city for fashion-related work. I felt like I was being quizzed and also like she genuinely wanted to know. (For the record, my answer was yellow.)
Back to fall 2024. The coming season will be a good one if you like to wear chocolate brown, olive green, oxblood, and ballet pink. Three great retailers to purchase these color trends from are none other than J.Crew, Zara, and H&M. Keep scrolling to shop my picks from each in all of the biggest fall/winter 2024 color trends.
Chocolate Brown
I have a hunch that shrunken V-necks are going to be a major sweater trend this fall.
If you buy just one jacket this fall, make it a barn jacket.
Olive Green
Oxblood
Ballet Pink
This would look cute tucked in with a belt.
This story was published at an earlier date and has since been updated.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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