Every season, plenty of fashion trends come and go that are tricky to wear or even wrap our heads around. Color trends are different—even the most unusual color trends can be wearable if it's the right piece. Color trends are accessible and universal. A few years ago, I was traveling back from London, and the airline's gate agent who was checking passports asked me what that spring's big color trend was going to be after I told her I was in the city for fashion-related work. I felt like I was being quizzed and also like she genuinely wanted to know. (For the record, my answer was yellow.)
Back to fall 2024. The coming season will be a good one if you like to wear chocolate brown, olive green, oxblood, and ballet pink. Three great retailers to purchase these color trends from are none other than J.Crew, Zara, and H&M. Keep scrolling to shop my picks from each in all of the biggest fall/winter 2024 color trends.
Chocolate Brown
I'm so pleased that this is under $100.
I have a hunch that shrunken V-necks are going to be a major sweater trend this fall.
If you buy just one jacket this fall, make it a barn jacket.
A perfect transitional piece.
Simple yet very effective.
This has "soon to be sold out" written all over it.
So trendy yet so classic.
A chocolate-brown coat is a must.
Designer vibes.
It's not a want—it's a need for me.
Olive Green
The perfect thing to wear with jeans this fall.
I own this and can confirm that it's ridiculously soft.
Such a classic J.Crew pant.
It's giving cool girl.
I adore the covered buttons.
Such a great color.
I need to stop saying I'm going to get a cropped jacket and just buy this one.
The reviews for this top are A+.
This is literally the perfect fall jacket.
Oxblood
Comfortable and elegant.
Swap your black ballet flats for these.
I love ordering men's sweaters for a slouchy, oversize fit.
I'm buying this before everyone else does.
The perfect way to carry the balloon-skirt trend into fall.
This is right in step with fall's boho trend.
These pants are one of those viral H&M items.
The polo trend is only getting stronger.
Throw it on and go.
Ballet Pink
This would look cute tucked in with a belt.
It's not brown or black, but it still goes with everything.
A no-brainer for fall nights out.
This year's most popular dress silhouette.
A great swap for a basic blue denim jacket.
One of Zara's many great boho tops.
Simple and sweet.
You can start wearing this one now.
I'm a sucker for a good baseball cap.
This story was published at an earlier date and has since been updated.
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