I’ll admit it—I’ve overlooked ASOS for a few years. It wasn’t intentional, but as a fashion editor I come across hundreds of brands each day, ranging from the highest luxury designers to mid-range standouts, independent names to know and of course, high street heroes. With so much to explore, it’s easy to get stuck in a routine of turning to the same sites over and over again. Somewhere along the way, I let ASOS drop from my radar, but I won’t be making that mistake again.
Over the last month, I’ve spotted so many expensive-looking items on my favourite fashion people and friends, just to find that the tagged brand is ASOS. For those who are frequent visitors of the site, this should come as no surprise. Its own brand, ASOS Design, is packed full of on-trend buys and classic additions alike, all with a refined edge that can leave you double-checking the price tag. Alongside, the brand brings together a selection of household names from Arket to & Other Stories, all in one concise place for easy shopping. And let’s not forget Topshop.
As a shopper who prioritises ease, finding big names and new brands to know all in one place has quickly returned it to one of my most explored sites. With almost any item you can think of stocked on its digital shelves, finding that one special piece can take time, but lucky for you, I’ve done the hard work for you.
Keep scrolling to explore the 19 expensive-looking buys I just found at ASOS.
Shop the most expensive-looking ASOS buys:
Pair the co-ord together for ultimate impact, or style the polished blazer with your favourite jeans.
Cosy, classic and in winter's trending shade.
I'm always looking for a way to revitalise my denim looks, and this fresh ecru shade is sure to the trick.
Every detail of this bag feels so high end.
Check patterns are about to have a major return. Get ahead of the trend now.
The soft draping and deep brown shade bring a distinct elegance to this top.
Tailored trousers are always a smart addition.
I can't believe these are still in stock.
The shape of this blazer is exquisite.
The bow side details are a sweet way to bring a fitted silhouette to this shirt.
Wide leg jeans are one of my most worn buys.
Everyone will ask where this bag is from.
This went straight in my basket.
The slash neckline is incredibly sleek.
Knee high boots you'll wear for years to come.
The silhouette! The shade! Topshop has done it again.
I'm a big fan of a double denim look.
A best-seller for a reason.
These also come in a playful zebra print.
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The Most Stylish Plus-Size Fashion People Shop At ASOS—27 Styles You’ll Wear All Year LongOn-trend and classic styles ahead.
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2024 Is the Year of Flat Shoes, and This Affordable Pair Stopped Me in My TracksGreat with jeans, dresses, skirts…
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I Just Got Back From Europe—French and Spanish Women Both Wore This One TrendIt'll be all over NYC soon.
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Fashion People in Paris Are Throwing Out This Antiquated Style Rule in 2024Au revoir!
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I Just Came Back From Paris, and Yep, These 2024 Trends Are Already in ActionI'm saying oui to these six.
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I Just Came From Australia—This Is What All the Cool Girls Were WearingA dispatch from the fashion future.
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I Just Spent Hours Looking for the Cutest Plus-Size Coats—These 19 Are WinnersChic finds ahead.
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People in Paris Look Wealthier Even If They're Not—Here's WhyA French lesson in quiet luxury.
