6 Cyber Week Sales That Have Me Shopping Smarter, Not Harder

Collage of Winter and Fall Outfits
(Image credit: @_livmadeline; @joannalager; @nlmarilyn; @emilisindlev; @mavijeans; Original Illustration by Audrey Hedlund)

In case you couldn't tell, Cyber Week is upon us. I can't open social media without being bombarded with targeted ads directing me to the dozens of sales happening right now. Well, congrats to those marketing teams—their efforts paid off. I was ready to take a backseat this year and leave all the discount shopping to readers like you, but I'm afraid these deals can't be missed. Yes, it's the right time to stock up on holiday gifts, but I'm taking it as an opportunity to upgrade some winter wardrobe staples as well. To replace my puffer jacket, I'm heading straight to The North Face. For new denim, Mavi has my favorite styles. To shop winter footwear, Timberland has the versatile boots I'll wear all season long. And Net-a-Porter and H&M have the stylish trends I want to invest in (think scarf coats and party pieces). Many of these items won't stay discounted for long, so keep scrolling to shop my top six picks from each of these brands.

Custom Graphic of North Face Jackets

(Image credit: @danie.sierra; @lucyraemcfadin; Original Illustration by Audrey Hedlund)

No winter outfit is complete without The North Face. Every year I look forward to seeing what my favorite puffer-jacket brand delivers during Cyber Week, and this year, it did not disappoint. Save up to 40% on select styles, including the six I found below. For a classic style, you can't go wrong with the Frost Fall Hooded Jacket. For a cozy option, I'd go for the Osito Lux Jacket.

Custom Graphic of Outfits With Timberland Boots

(Image credit: @aniyahmorinia; @timberland; Original Illustration by Audrey Hedlund)

Walk on any NYC block from November through March and you'll spot a pair of Timberland boots. With versatility, durability, and style, they are a staple in the street-style scene. This Cyber Week, Timberland is offering up to 40% off sitewide, and I recommend any of the following styles. I've made sure to include both men's and women's styles if you're on the hunt for a holiday gift as well.

Custom Graphic of Mavi Jeans

(Image credit: @mavijeans; Original Illustration by Audrey Hedlund)

There's no such thing as too many pairs of jeans—this is a rule I live by. My closet may be overflowing with every style, wash, and brand available, but I'm always game to buy more. This season, all my denim attention is on Mavi, a well-priced brand that offers a range of trending and classic styles. Whether you prefer slimmer styles or wide-leg options, you can get 30% off select jeans.

Custom Graphic of Winter Outfits

(Image credit: @nlmarilyn; @emilisindlev; @elise.bak; Original Illustration by Audrey Hedlund)

I'd be lying if I said the first sale I ran to wasn't Net-a-Porter. My wish list from this luxury retailer is miles long, and I was pleased to find out many of my favorite items are currently on sale. Net-a-Porter is offering up to 50% off select styles, including coats, knitwear, shoes, bags, and so much more. A few of my dream pieces have already sold out, so you're going to want to act fast.

Custom Graphic of Outfits With Pops of Red

(Image credit: @_livmadeline; @theannaedit; @joannalager; Original Illustration by Audrey Hedlund)

H&M's pricing is already so accessible, it's hard to believe what I'm seeing. Coats for under $100? Sweaters for under $50? It's a holiday miracle! But much like Net-a-Porter, these pieces won't stay in stock for long. To save 30% on select items, shop the sale here.

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.