When I Wear COS, People Think It's Designer—28 Styles I'll Buy Next

This spring, I'm looking to build out a capsule wardrobe unlike any other. I recently traveled for an extended period of time, and I only brought out the basics. I've never had an easier time getting dressed and looking chic every single day. It was a "less is more" situation, and that's how I'm currently facing my shopping strategy. With this in mind, I'm targeting more affordable stores, and COS is most definitely one of them.

I recently got my hands on a COS coat and had strangers and friends ask me, "Who makes it?" I had the pleasure of letting them know that it's not designer, and they were all thrilled by that answer. Up next in my shopping cart are the 29 pieces below.

Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.