When I Wear COS, People Think It's Designer—28 Styles I'll Buy Next

This spring, I'm looking to build out a capsule wardrobe unlike any other. I recently traveled for an extended period of time, and I only brought out the basics. I've never had an easier time getting dressed and looking chic every single day. It was a "less is more" situation, and that's how I'm currently facing my shopping strategy. With this in mind, I'm targeting more affordable stores, and COS is most definitely one of them.

I recently got my hands on a COS coat and had strangers and friends ask me, "Who makes it?" I had the pleasure of letting them know that it's not designer, and they were all thrilled by that answer. Up next in my shopping cart are the 29 pieces below.

Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.