I Always Turn to COS for Designer-Looking Wardrobe Staples—19 New-In Pieces I'm Loving for Autumn

When COS took to the runway at New York Fashion Week, it wasn't the most high-fashion show on the schedule, but it was definitely one of the most talked about. The Swedish brand, known for its minimalist, cool-girl aesthetic, has become the go-to for those of us who crave that expensive look without the price tag. It's no secret that COS has perfected the art of creating pieces that exude understated elegance, making it a favourite amongst fashion people and savvy shoppers alike. This season, the brand continues its winning streak with an autumn/winter collection that marries effortless style with practicality—exactly what you need for a wealthy-looking cold-weather wardrobe.

COS

(Image credit: COS)

As someone who's always favoured a minimal wardrobe, my love for black, neutrals and timeless cuts makes COS a natural fit. The brand's ability to craft pieces that are both chic and functional has completely elevated my wardrobe. Take the Wide-Leg Tailored Twill Trousers (£115), for instance—they've become my go-to for everything from work meetings to weekend brunches. Then there's the 24/7 T-shirt (£19), a staple as versatile as it sounds. COS knows how to do minimalism right, focusing on quality fabrics and cuts that never feel boring or basic. And whilst COS is a premium high-street brand, these really do feel like investment pieces, so by building my wardrobe here, I'm not constantly shopping for new clothes.

COS

(Image credit: COS)

This season's show only confirmed my love for COS, with several pieces already making their way onto my seasonal wish list. The collection introduced some truly drool-worthy items that I can't stop thinking about—from a structured wool blazer perfect for layering to a cashmere jumper that feels like a warm hug on a chilly day. The clever mix of classic silhouettes and modern details means these are pieces you'll reach for again and again. To save you the trouble of whittling down your favourites, I've rounded up 19 pieces I'm eyeing from the new collection—each one a testament to COS' knack for creating designer-worthy staples that'll stay with you for the long haul.

Shop My Favourite Autumn/Winter 2024 Pieces From COS:

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain