30 Niche Things I Find Utterly Chic—Fashion, Beauty, and Home Edition

Jamie Schneider taking a selfie wearing colorful makeup

(Image credit: @jamieeschneider)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

You know those people who practically ooze effortless elegance? You can't explain it, but they just have an aura that makes you take one look at them and think, "Okay, wow, they are so chic." I have long aspired to be this person, and I have a running list of underrated products and habits that immediately curate a cool-girl vibe. (And I'm not alone: TikTok will serve you an endless scroll of videos labeled "Things I find utterly chic.")

Yes, I do realize that trying to be chic often has the opposite effect. That coveted je ne sais quoi is more about quiet confidence than a collection of shiny trinkets, but I'd be lying if I said a well-tailored trench or attention-stealing fragrance couldn't get you 80% there. What did Shakespeare say? Some are born chic, some achieve chicness, and some have chicness thrust upon them. Below, scroll through the fashion, beauty, and home décor items that basically bestow you with a cool factor—at least in my humble opinion.

Jamie Schneider
Senior Beauty Editor

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.