I'm a Shopping Director—These 54 Items Are the Chicest Right Now


If you're looking for shopping inspiration, you've landed in the right place. Hey there, I'm the shopping director at Who What Wear, and yes, I spend a hefty chunk of my days, well, shopping. I specifically turn to coveted brands and retailers to source next-level items I think you'll love.
Below, you'll uncover a trove of everything I'm currently into. The selects in question run the gamut, but they're all incredibly chic. I love a good bag, so there are plenty of options ahead, from Loewe to Madewell. Jewelry? You got it—including a dream Chanel bracelet. I also rounded up elevated basics, cool shoe silhouettes (ahem, the Vince jelly mules), and spring outerwear picks. Keep scrolling for more.
The updated Featherlight Puzzle Bag is living rent-free in my head.
This new pair of earrings from the Tiffany Lock collection is beyond.
Sunglass Hut is filled with on-trend sunglasses, like this modern pair by Moncler.
Naadam's famous $98 cashmere sweater is always a favorite. The brand also released a new campaign titled The Originals featuring real people wearing the iconic knit and sharing what makes them an Original.
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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