I'm a Shopping Director—These Are the 46 Chic Items I'm Thinking About for 2025
Curating shopping lists is my thing. It comes with the territory as the shopping director here at Who What Wear. Creating edits at the start of a new year is particularly enjoyable for finding fresh items that could become staples for the year ahead. Below, you'll find just that.
I rounded up all of the pieces I'm thinking about for 2025. While each item is unique, they're all chic, cool, and modern.
Keep scrolling to uncover a gorgeous suede trench from Ducie that's featured above (it's beyond); a dreamy knit from Banana Republic that could become a go-to; next-level accessories and shoes from labels like Louis Vuitton, Coach, Staud, Prada, Chanel, and Tiffany & Co.; and so much more.
This color will be everywhere this year. Plus, Banana Republic makes amazing cashmere sweaters.
Ducie's outerwear range is absolutely divine. Suede trench coats will be a go-to for fashion people this year.
The Louis Vuitton x Murakami collection defined the early aughts. Twenty years later, the collab is back.
I had to include Celine's first lipstick in here because it's impossibly chic. The color is perfection.
I'm always in awe of the Tiffany HardWear collection. It's stunning.
Many fashion editors on the team are gravitating toward this bag.
The scarf detail takes this bomber jacket to the next level.
I live in Golden Goose sneakers. The glitter here is next-level chic.
Make it a suit with the matching pants.
The Frame x Ritz collab is always one of my favorites. The new collection just released last month.
The coats from Unreal Fur are top-notch. This style is actually from the new men's offering, and it's beyond chic.
I live in sunglasses from Ferragamo. This modified rectangular shape is quite forward.
Madewell's fan-favorite belt now comes in this delicious navy suede.
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.