I'm a Shopping Director—These Are the 46 Chic Items I'm Thinking About for 2025

Collage of the best 2025 shopping items.
(Image credit: @nlmarilyn; Coach; Banana Republic; Net-a-Porter; Louis Vuitton; Chanel; Prada; Zara; Tiffany & Co.; Ferragamo; Nordstrom; J.Crew; Celine; Madewell; Revolve; Anine Bing)

Curating shopping lists is my thing. It comes with the territory as the shopping director here at Who What Wear. Creating edits at the start of a new year is particularly enjoyable for finding fresh items that could become staples for the year ahead. Below, you'll find just that.

I rounded up all of the pieces I'm thinking about for 2025. While each item is unique, they're all chic, cool, and modern.

Keep scrolling to uncover a gorgeous suede trench from Ducie that's featured above (it's beyond); a dreamy knit from Banana Republic that could become a go-to; next-level accessories and shoes from labels like Louis Vuitton, Coach, Staud, Prada, Chanel, and Tiffany & Co.; and so much more.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.